Top News
Beyond the Legacy Agency Model: How to Chart the Right Course
Plenty has been said about the current client-agency dynamics. I know, you don't care that much, but those of us who have paid attention for so long know we are sick.
Nueva Network debuts Que Onnda Latino Audio-Digital Platform—And Announces Search for the Next Latin Music Superstar
Nueva Network, the nation's largest independently owned Spanish-language audio network, today announces the launch of Que Onnda, the first fully integrated Latino audio-digital platform merging radio, streaming, podcasts, social media, and AI. Designed to redefine how brands and content creators engage with U.S. Latino audiences, Que Onnda is set to disrupt the $3.2 trillion Hispanic market with a groundbreaking approach to media and advertising.
Don’t stop believing.
By Gonzalo López Martí - Creative Director
- How are we going to tell fake from real in a future dominated by artificial intelligence and immersive alternate realities?
- The short answer is: we won’t.
The Drum’s World Creative Rankings 2025
Republica Havas, a leading Miami-based creative, media, and communications agency, has earned a coveted spot in The Drum’s World Creative Rankings 2025, rising to No. 15 in the U.S., No. 1 in Florida, No. 30 in the Americas, and No. 64 among the world’s most awarded agencies, a testament to its exceptional creative work and industry impact.
Canela.TV Celebrates International Women’s Month with Special Programming
Canela Media is celebrating International Women’s Month with special programming that highlights inspiring stories, high-quality entertainment, and exclusive content across all its verticals, including Canela Kids, Canela Music, and Canela Deportes.
Hispanic Radio Network (HRN) launches two 24/7 Spanish-Language Music Formats
Hispanic Radio Network (HRN), the largest independent Hispanic radio network in the US, has announced the launch of two 24/7 Spanish-Language music formats, JUAN-FM and Los40 24/7. JUAN-FM is a Regional Mexican format and Los40 24/7 is a Tropical/Caribbean format.
Hispanic Public Relations Association announces 2025-2027 Board of Directors
The Hispanic Public Relations Association (HPRA) announced its 2025-2027 board of directors.
The Future of Marketing in a Multicultural America
The United States is continually growing into one of the most diverse nations in the world. By 2050, the White population is projected to decline to 46%, while Hispanic and Asian populations are expected to rise significantly (Kipnis et al., 2019) . These demographic shifts are fundamentally reshaping society and the marketplace. This challenges marketers to adapt their strategies. In a multicultural society, marketing must no longer just be about selling products; although from a revenue perspective, corporations will have to incorporate inclusivity and diversity to keep up with the dramatic demographic transition (Mueller, 2008). It is important to recognize and embrace the unique identities and needs of diverse populations. Brands or companies that fail to engage with diversity risk the potential of alienating segments of their target audiences and becoming obsolete. A multicultural society is transforming marketing practices in the United States by reshaping consumer identity through diverse demographics, emphasizing the role of cultural values in consumer behavior, and the need for inclusive marketing strategies. These shifts will require marketers to develop a deeper understanding of their audiences. By Kristina Simon - Florida State University
Race and ethnicity in religious congregations [REPORT]
Americans who go to religious services tend to worship where most other congregants and senior leaders share their race or ethnicity.
