Top News
Advertising Is Being Lost in Translation
On the surface, Sofia Coppola's Lost in Translation is about two foreigners navigating a place where they don't speak the language. However, the real message is that even when people share the same words, the real meaning can still be lost as it is translated into different personal contexts.
Gen Z Latinas and Beauty: The Impact of Culture, Tradition, and Social Media
As the beauty and skincare industry evolves, it increasingly reflects the diverse cultural landscape among consumers. Latina skincare highlights the unique blend of tradition, culture, and modern influence that shapes beauty routines across generations. Latina beauty practices are deeply connected to cultural identity, family traditions, and a growing interest in natural, evidence-based skincare solutions. Social media platforms such as Instagram and TikTok have brought a renewed focus on Latina skincare, influencing younger generations like Gen Z. This article explores how culture and social platforms influence consumer behavior and product preferences, offering insights for brands looking to engage with this dynamic and influential group.
Earning trust as gen AI takes hold: 2024 Connected Consumer
In this fifth edition of Deloitte’s Connected Consumer study,1 we continue to report on US consumers’ digital lives. The Deloitte Center for Technology, Media & Telecommunications surveyed nearly 4,000 US consumers in June 2024, asking them about their tech-device and -services spending, online activities, perspectives on digital life, digital boundaries, data privacy and security concerns, use of generative AI, and trust in tech companies.
Two out of three (65%) marketers expect business to improve next year while a third (34%) expect marketing budgets to increase
Optimism around business in 2025 appears to be higher, with two out of three (65%) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The Voice of the Marketer 2025, a new report by WARC released today based on an in-depth survey of more than 1,000 marketers worldwide.
Empathy and AI Shape Today’s Leading Customer Experiences [REPORT]
Top performing US companies in customer experience leverage values-based empathy, personalization, AI, and other innovative technologies to gain a competitive edge, according to the new KPMG US Customer Experience Excellence (CEE) report.
MUJERES LATINAS EN ACCIÓN: A Story 50 Years in the making ……
After an exclusive premiere in Chicago, Illinois, Mujeres Latinas en Acción (Mujeres) is elated to announce the first official Puerto Rico screening of the documentary, Mujeres Latinas en Acción: A Story 50 Years in the Making by filmmaker, Glorimar Marrero-Sánchez at the Caribbean Cinemas Fine Arts Miramar on Wednesday, December 11, 2024.
Entravision’s White House Correspondent Stephanie Ochoa Honored with 2024 Foreign Press Excellence Award
Entravision is proud to announce that Stephanie Ochoa, its White House News Correspondent, will be awarded the prestigious 2024 Foreign Press Excellence Award by the Association of Foreign Press Correspondents in the USA (AFPC-USA).
Diageo, MADD, the NFL and Uber Team Up to Launch “Take a Minute. Make a Plan.” Campaign to Tackle Impaired Driving
Unveiled during National Impaired Driving Prevention Month, the new campaign encourages football fans to make responsible choices and plan to never drive impaired
How Music is Listened to in the U.S.
What do listeners in the U.S. spend 74% of their average daily audio time listening to? MUSIC! For as much attention as is given to podcasts and other spoken-word audio sources in the press, we want to remind you that three-quarters of daily audio time is spent listening to music.
The real cost of business abandoning inclusion
Following Walmart and others’ withdrawal from DEIB initiatives, consultant Lisette Arsuaga explains how these businesses are out of sync with real Americans’ expectations. By Lisette Arsuaga, Co president and co CEO
