Top News
APR’s 2025 Marketing Production Trends Report

In the current state of marketing production, marketers must consider ways to keep up with competition and produce high volumes of content while maintaining quality and effectiveness. APR sought to highlight such considerations and more in its annual report, "2025 Marketing Production Trends."
What Latin Music’s Global Rise Teaches Us About Culture, Consumers, and the Future of Marketing

In this episode of The New Mainstream podcast, Jose Abreu, Vice President of Digital Marketing & Streaming, Latin Iberia Region, at Sony Music Entertainment, explores how technology, culture, and consumer behavior are reshaping the future of music and what brands can learn from it.
Understanding Usage and Attitudes on Broker/Agent Versus Principal Media Buying Models

For decades advertising and media agencies have acted as brokers/agents for their clients. An agent is authorized to act on another's behalf, with their best interests in mind and in a transparent manner. Increasingly, agencies are now offering services where they (or their affiliates) suggest that they are acting as "principals" rather than brokers/agents. That would mean they purchase media in advance of client demand and achieve lower rates that enable them to re-sell the media to their clients at a non-disclosed profit. If they are unable to sell the acquired media, they suffer the loss.
Six ways to lead in an age of debossification

Companies, brands, and individuals which succeed are ones that differentiate themselves. By Rishad Tobaccowala
MAGNA Media Trials and GSTV Reveal the Impact of Video On-the-Go in Driving Consumer Action [REPORT]

MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior. By connecting with people at moments of active decision-making, advertisers can drive real action, particularly for brands in verticals like dining and retail seeking to attract customers to their physical locations.
TELEVISAUNIVISION CHARTS NEXT CHAPTER WITH BOLD, CONTENT-FIRST VISION AT 2025 UPFRONT

TelevisaUnivision, the world’s leading Spanish-language media company, unveiled a bold, content-led vision for the future at its 2025 Upfront presentation – one grounded in the company’s cultural authority, creative scale, and deep-rooted connection to America’s most influential and fastest-growing consumer group: U.S. Hispanics.
Three Ways CMOs Can Get Back in the Good Graces of CEOs

A recent Gartner study of 25 CEOs and CFOs that found that only 22 percent of the respondents say their CMO has significantly clarified marketing accountabilities. Amidst other disturbing trends, CMOs now must do whatever they can to get back into the good graces of the C-suite. They can start with these three tips from Matthew Schwartz.
THE LATIN RECORDING ACADEMY PRESENTS – – – GRAMMOFONÍAS

The Latin Recording Academy announced the debut of their new podcast, Grammofonías. The series debuted with six episodes featuring conversations between 12 renowned artists that explore themes from artistic creativity, friendship and gender to mentorship and musical inspiration, among others.
TELEMUNDO’S 2025-26 UPFRONT

NBCUniversal Telemundo Enterprises introduced its Upfronts programming slate for the 2025-26 season, showcasing its vision for shaping the future of Spanish-language media with multiplatform content created by Latinos, for Latinos.
Canela Media Doubles Down on Innovation with Game-Changing Audience Engagement and Data Solutions as the Company Scales in 2025

Canela Media, a leading technology and innovation multicultural media company, today announced a bold slate of audience engagement and data innovation at its annual Upfront Lunch in New York City. With its ecosystem now reaching 60 million monthly active users, the company is solidifying its position as a premier partner for advertisers seeking scaled, authentic connections with U.S. Hispanic audiences.