Top News
Need to Know: What is media fragmentation and how to reach today’s audiences?
Pause for a moment and think how you consume media in your typical day. You might start with listening to the radio or a podcast during your commute or check news alerts on a mobile app, scroll through social feeds, stream music while working, catch up on your favourite show on TV in the evening, and perhaps even glance at various billboards while driving on your way to home from work. Without even consciously realizing it, you likely engage with the media dozens of times throughout a single day. Multiply that by billions, and you begin to grasp the sheer, overwhelming diversity of how people engage with content.
People Don’t Buy Products. They Buy What Products Make Possible.
In nearly every marketing meeting, we discuss features: faster, smarter, cleaner, and cheaper. But here’s the truth: People don’t buy products for what they are. They buy them for what they enable.
La Pluma del Circulo – Daniel G Milan ”We Are Pasta Makers”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
Americans’ Views on Who Influences Health Policy and Which Health Issues To Prioritize [REPORT]
Americans are in the midst of ongoing discussion and debate about which health issues are most pressing and who should play a role in addressing them. According to a new Pew Research Center survey, a solid majority of U.S. adults (69%) say health insurance companies have too much influence on public debates about health policy.
AI and avoiding a sea of advertising sameness
Clients expect more, better, quicker, cheaper. Agencies are exploring and creating tools to help deliver on that promise while working to create new compensation models that protect their ingenuity and financial security.
The Missing Link Between Brand and Business: How Storytelling Drives Growth
In today’s data-obsessed marketing environment, we often hear about metrics, funnel conversion rates, and performance optimization. But amidst all this, one fundamental truth remains: brands that grow are brands that connect.
From Functional to Iconic: Why Vibe Marketing Breaks Through in the Era of Brand Blur
7:00 a.m. Before your caffeine hits, you've seen dozens of logos, five influencer shoutouts, and more ads than your brain can process. Most blur into the scroll. Few make you stop. Almost none make you act. We are marketers in a high-stakes attention economy, competing in oversaturated categories where brands blur together.
Cultivating and Committing to Cultural Competence
In today’s multicultural world, companies can’t ignore “cultural competence” — the ability to understand the intricacies, honor the differences, and work effectively with people from diverse backgrounds. By Daisy Cabrera
What Brands Get Wrong About the New America, Navigating Cultural Nuance [PODCAST]
In this episode of The New Mainstream podcast, Julia Glidden, Group President, U.S. Public Affairs and Ruth Moss, SVP, Senior Client Officer at Ipsos North America unpack the findings from the newly released “Know the New America” report that explores how political, cultural, and economic shifts are transforming the consumer and business landscape.
America’s Best Shopping Destinations
A new study has identified the states with the most top-rated shopping malls in America. The research, conducted by Digital Directory Express, analyzed data on the top 400 shopping malls across the U.S., evaluating both the number of high-ranking malls per state and individual mall ratings based on consumer reviews.
