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Different countries. One shared experience: Argentine asado with Argentine Beef.
They came from different backgrounds but had one thing in common: they’d never experienced a true Argentine asado. So we took them to a countryside retreat in Argentina, with premium Argentine beef at the center, filmed it reality-style, and created content to promote our beef around the world at fairs and beyond.
TV Ads Rival Doctors in Driving Awareness of New Medications Across Key Demographics
More than half of Americans find new medications through CTV and linear ads, according to recent data in pharmaceutical advertising
Carocol Mix Joins Canela.TV
Caracol Mix joins the CANELA.TV AVOD platform and expands its presence in the United States and Latin America. Caracol Televisión’s FAST channel expands its coverage and strengthens its international positioning.
You Can Succeed—Even During an Industry Slowdown
We’ve all heard the old adage: Keep marketing during a downturn, and you’ll reap the rewards when the market rebounds. Here’s proof that it’s still true—even in today’s challenging spirits industry. By Roberto Orci
2025 Deloitte Back-to-School Survey
In our 18th annual Back-to-School Survey, families are sharpening pencils and their budgets. They’re approaching their second-largest annual spending event1 with a note of restraint, given current economic and household financial positions. Despite the uncertainty, parents appear confident they can replace clothing and refill backpacks by leaning on the savvy shopping habits they’ve honed during the past few years of high prices. Expected spending per child ($570) is flat year over year, as parents expect to focus on just the essentials. Retailers that can appeal to the value-seeking consumer will likely be best positioned to capture part of the $30.9 billion in potential sales (flat YoY) up for grabs.
In the Age of AI, Ethical Data Is a Brand’s Most Valuable Currency
As technology evolves and AI continues to move at the speed of light, major advertising holding companies are acquiring AI firms and developing proprietary platforms at a rapid pace. Data-driven insights, campaign automation, and predictive targeting are being turbocharged by these acquisitions. In this way, holding companies are beginning to look and act more like platforms and are reshaping the infrastructure of modern marketing.
The evolution of commerce media: Navigating a new era in advertising
Advertising is the industry that won’t sit still. Over the past three decades, the industry has morphed again and again. Brands once reached people primarily through mass media like TV, print, and radio, gaining precious few consumer insights. The internet changed all that with targeted and interactive campaigns online. More recently, retail media networks (RMNs) helped retailers enter the media business. Leveraging shopper and transaction data, RMNs help brands reach prospective customers through their websites, apps, and even off-site channels.
How can you approach the CFO to argue for greater investment in your brand?
The message from the fourth floor was loud and clear: “We need to reverse declining revenues.” Carol, the CMO of a medium-sized pet food brand, knows well that she needs to translate her business’s ambition into focused brand objectives for her marketing team.
¡Nos Vamos al Mundial! Buchanan’s Whisky and Fútbol Announcer Andrés Cantor
With less than one year to go before the tournament, official North American whisky supporter of the FIFA World Cup 2026™ Buchanan's Blended Scotch Whisky has teamed up with legendary fútbol commentator, Andrés Cantor, inviting fans to celebrate fútbol culture with the launch of the Buchamión—a music-fueled mobile celebration powered by rhythm, pride, and community – disrupting the streets with a custom chant, and transforming city blocks into vibrant celebrations that are unapologetically Latino and unmistakably Buchanan's.
La Pluma del Circulo – J. Luis Tellez ”How PULP’s Common People Rebuilt the 90s”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. J. Luis Tellez ”How PULP's Common People Rebuilt the 90s”
