Top News
Advertising Ethics in the Age of AI
A deluge of personal and societal threats — from economic inflation to misinformation online to climate change — have left consumers feeling vulnerable. And when consumers feel vulnerable, trusting the brands they engage with becomes even more important.
Differentiating skills in the AI era
AI is taking centre stage and change is in the air. The challenge for marketers is to understand what needs to change and what should stay the same.
Boden named PR AOR of L’ATTITUDE
BODEN has been appointed as the Public Relations Agency of Record for L'ATTITUDE, a business event focused on showcasing how the U.S. Latino cohort is Forging the Future of The New Mainstream Economy. The agency will support L'ATTITUDE in its efforts aimed at educating and inspiring top business leaders across the country about the massive economic transformation that is being fueled by U.S. Latinos.
Celebrating Two Decades of Excellence: The Center for Hispanic Marketing Communication to Commemorate its 20th Anniversary with a Prestigious Gala
The Center for Hispanic Marketing Communication (CHMC) will host its 20th Anniversary Gala on October 11, 2024. The event will occur at the Florida State University Alumni Center in Tallahassee. The upcoming event is a special occasion celebrating the CHMC's 20 years of service and achievements since its inception. This year’s theme, “Embrace. Empower. Elevate.”, is a tribute to the 20 years of embracing culture, empowering voices, and elevating community by the CHMC.
EL Chiquibaby Show expands to Spain
The renowned EL Chiquibaby Show, hosted by Stephanie Himonidis, is set to make its mark in Spain in partnership with AIR WAVES ADS SL a.k.a Cadena Sol Latino. This thrilling expansion will see the Chiquibaby Show airing in four major cities, including the capital MADRID, VALENCIA, ALICANTE, and MURCIA, starting July 22nd, 2024.
THE WORLD HAPPINESS SUMMIT 2024 RECAP [REPORT]
We are happy to share our interactive Report! You will be able to click on videos, links and buttons to relive the WOHASU 2024 experience. And, we can't wait for our global community to come together again for #WOHASU2025 in Miami!
Understanding Audience Engagement for the Paris 2024 Summer Olympics [REPORT]
Excitement is building for the Paris 2024 Summer Olympic Games as over 10,000 athletes from around the world prepare to showcase their incredible talents on this global stage. The City of Light will be teeming with fans and well-wishers who have traveled from near and far to watch and enjoy the Games. Those unable to attend can watch broadcasts on NBC and Telemundo, and networks like USA and the Golf Channel or stream the content on Peacock.
ANA Ethics Code of Marketing Best Practices
The ANA Ethic Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising. The Code has been shaped by your peers on the ANA Ethics Code Steering Committee and is designed to be a resource to guide the industry towards ethical business practices with the overarching goal of rebuilding and maintaining consumer trust.
Latinas Leading Survey [WE need your participation]
We need less than 5 minutes of your time to answer this survey. Let’s get an XR and understand the leading roles of female professionals in the US Hispanic advertising, marketing, media, public relations and research industries.
Telemundo Paris 2024 Olympics Talent Roster Revealed – Largest in Network History
Telemundo, the exclusive Spanish-language U.S. broadcaster of the Olympic Games, announced its largest-ever talent roster, featuring more than 40 hosts, commentators, and in-country reporters. This team will spearhead the network's coverage of the Games of the XXXIII Olympiad in Paris starting two days before the Opening Ceremony with the Men's Soccer Competition on July 24 through August 11 across Telemundo, Universo, and Peacock.
