Top News
Top brands are like Olympic athletes [INSIGHTS]
Visa first partnered with the Olympics in 1986, Samsung in 1988, Coca-Cola in 1928. Talk about long-term brand building. Like Olympic athletes who train their whole lives for a moment in the spotlight, the world’s top brands know that clutch performance comes from long-term investments.
Building a Thriving In-House Agency Environment
Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.
Latinas Leading Survey [WE need your participation]
We need less than 5 minutes of your time to answer this survey. Let’s get an XR and understand the leading roles of female professionals in the US Hispanic advertising, marketing, media, public relations and research industries.
The power of “I” in equity [REPORT]
The power of the “I” refers to the power all individuals have—from C-suite executives and middle managers to frontline workers—to advance equity in the workplace.
Measure Up: Incremental Versus Ad-Attributed Sales
Consider a consumer searching for sunscreen in May. She may begin with a general search for products to protect against the sun. She may see an ad for a product on TikTok or Instagram, before researching, and ultimately purchasing the product, when it goes on sale from Amazon. What part of the customer journey can be ultimately attributed for her purchase?
Convenience retail media amplifies awareness and boosts further incremental sales
A new study released from Co-op has unveiled how convenience retail media not only boosts sales in Co-op, but also in surrounding grocery stores of up to fourfold the original sales conversion.
Univision & MoluscoTV join forces of multiplatform experience for Premios Juventud
Univision announced that fans will have exclusive access to behind-the-scenes activities at Premios Juventud with MoluscoTV and its main figure, Jorge Pabón "El Molusco," a renowned Puerto Rican radio host and influencer.
As Marketers Experiment with Gen AI, New Applications Emerge
The emergence of generative AI is the defining feature of 2023 and 2024, in both a broad cultural context as well as within the world of data-driven marketing. Initially, like many other trends, marketers gravitated towards gen AI's most apparent initial applications — copywriting, research, and image generation. But as this year unfolded, a shift occurred. Marketers began to recognize and harness less obvious applications of gen AI, marking a significant evolution that we can expect to carry forward.
Spotlight: Uncovering agency use of generative AI [VIDEO]
WFA research reveals that only 3% of brands are fully aware of how their partners, including media and creative agencies, are using generative AI on their behalf. However, only 8% have developed policies to guide their partners’ use of the technology. As a result, certain brands are placing restrictions (and in some cases, total bans) on partners’ use of AI, reflecting mounting concerns around the reputational and legal risks associated with its use.
What CMOs Need to Know About Agencies [VIDEO]
Razorfish’s Chief Strategy Officer Nic Chidiac spoke with Steve Olenski for The CMO Whisperer podcast to discuss the ins and outs of an agency relationship, how to effectively use AI, and what the changing role of a CMO means.
