Top News
Moving Beyond Acculturation: How Marketers Are Embracing Cultural Fluidity in Hispanic Audiences
For decades, marketers relied heavily on acculturation models to understand and target the U.S. Hispanic population. The model grouped Hispanics into categories like unacculturated, bicultural, or fully acculturated, based on their assimilation into American culture. This framework has been a long-standing tool to segment the Hispanic audience and tailor marketing messages. However, in today’s world, this approach is rapidly losing its relevance. By Maria Lucia Parra - Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”.
Entravision releases first set of results from the 2024 National Latino Tracking Poll [REPORT]
Entravision, in partnership with AltaMed Health Services and BSP Research, has released the first set of findings from the 2024 National Latino Tracking Poll, providing exclusive, real-time insights into its weekly findings of Latino voter priorities ahead of the upcoming November election. The top findings from this week’s results were economic concerns, such as cost of living, jobs and the economy, and housing affordability.
The Persistent Illusion of Brand Safety in Digital Advertising
It's becoming clearer and clearer that our idea of brand safety, at least in the ad world we currently live in, is an illusion at best. Some may argue that we've entered a backlash era against the concept as a whole. Whether it's the collective shoulder shrug in response to Adalytics' latest report, or the successful shutdown of GARM, it's evident our current brand safety approach isn't working.
FTC finds large Social Media and Video Streaming Companies have engaged Surveillance of Users with Lax Privacy Controls and Inadequate Safeguards for Kids and Teens [REPORT]
A new Federal Trade Commission staff report that examines the data collection and use practices of major social media and video streaming services shows they engaged in vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens.
ANA Defends Ad Industry Against Claims in FTC Social Media Report
The Association of National Advertisers (ANA) today released the following statement from ANA CEO Bob Liodice responding to a range of inflammatory allegations about digital advertising in a new report from the Federal Trade Commission (FTC) on social media and streaming video services
Women in the Workplace 2024
In the tenth year of our Women in the Workplace research, in partnership with LeanIn.Org, we reflect on the notable gains women have made—and how their experiences at work are, in many ways, the same or worse than ten years ago. Sustainable progress toward parity requires that companies recommit to change.
How U.S. Public Opinion Has Changed in 20 Years of Our Surveys
Public opinion itself has also changed in major ways over the last 20 years, just as the country and world have. In this data essay, we’ll take a closer look at how Americans’ views and experiences have evolved on topics ranging from technology and politics to religion and social issues.
How to Tell a Story That Matters
If you look at any great story, there are elements they all have: a main character, a want or need, a plot, tools the character uses, and most importantly, conflict. Conflict is the engine that drives every story, and the best storytellers not only have compelling conflict but highlight the conflict. The conflict can be internal or external, but it's the most important element in every story. From Darth Vader to the Joker, every great story has that agent of conflict.
Canela.TV to premiere hird Season of ‘Secretos de Villanas’ on October 10th
Canela Media announced the highly anticipated return of its hit reality series, ‘Secretos de Villanas,’ with Hyundai back as a presenting sponsor for the third consecutive year. The anticipated third season will be available on the free streaming service Canela.TV beginning on October 10 with ten glorious episodes followed each week by the companion ‘Secretos: El Aftershow’ hosted by the series’ Executive Producer, Enrique Sapene.
UnivisionTelevisa CEO removed.
According to articles by Reuters and The New York Times and a company release late last night, Wade Davis was removed from the Chief Executive Officer position due to lack of attaining performance goals for UnivisionTelevisa. His replacements is Daniel Alegre, a Mexican Executive with media, entertainment and technology experience.
