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STOP “CELEBRATING” HISPANIC HERITAGE MONTH — WE SEE RIGHT THROUGH IT!
Let’s be real: Hispanic Heritage Month is not a “campaign opportunity.” By Victor Cornejo - Host, Tell Me Más Podcast & Multicultural/Inclusive Advertising Veteran
Hispanic Heritage Month: 2024
Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is historically significant as September 15 is the anniversary of independence in Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The designated period is also a nod to those from Mexico and Chile, which celebrate their independence September 16 and September 18, respectively.
Canela.TV celebrates Hispanic Heritage Month with ‘ORGULLO LATINO’ Line-up
Canela Media announced the details of this year’s celebration of Hispanic Heritage Month, ‘Orgullo Latino,’ featuring the best of Latino talent, athletes, and artists throughout its content verticals between September 15 and October 15. With a stellar line-up of Hispanic stars from both yesterday and today, 'Orgullo Latino' 2024 will celebrate Latinos who have shaped our culture over the years with their many profound contributions to entertainment and the arts, paving the way for present-day stars and providing inspiration for future success stories.
Telemundo’s EL PODER EN TI announces “TU TIENES EL PODER. VOTA”
Commemorating National Voter Registration Day, NBCUniversal Telemundo Enterprises announced the launch of its new civic engagement Get Out The Vote (GOTV) initiative “Tu Tienes el Poder. Vota.” Under the umbrella of the company’s award-winning community impact platform El Poder en Ti, the civic engagement program is part of Decision 2024, Telemundo’s multiplatform news and civic engagement campaign launched earlier in the year across Telemundo’s network, Telemundo Stations Group, digital platforms, and national and local partner events.
Political and Olympic Advertising Boost a Strong US Ad Market Further
Based on MAGNA’s analysis of media companies’ financial reports, total US ad revenues grew by +11.0% year-over-year in the second quarter. That was in line with first quarter, and in line with – slightly stronger – than MAGNA’s projection (+10.4%).
WITH $3.7T GDP, THE LATINO BUSINESS CASE IS A CAPITALIST AGENDA
For the seventh year, the L’Attitude conference has endeavored to showcase the Latino consumer as a domestic fiscal imperative, distancing the conference from a DE&I conversation to a dollars and cents one… as Sol Trujillo, CEO, Co-Founder of L’Attitude mantra during the conference would repeat we are “helping everybody think about how they can make more money as a capitalist” and “to go where the growth is [Latino] and invest in capital growth there”. This year the agenda endeavored in adding dimension to the value of the Latino GDP Report, $3.6 Trillion. The report states Latinos are 28.3% real GDP growth (2017-2022); with a domestic income valued at $2.8T; a $3.8T Latino Purchase Power (LPP) and projected to become the Fourth Largest economy in the world by 2029. More than 30 speakers from all industries and sectors brought the consumer consumption and lifetime value to life. By Ana Ceppi
2024 National Latino Tracking Poll to Shape Election Insights
Entravision, in partnership with AltaMed Health Services and BSP Research, announces the launch of the 2024 National Latino Tracking Poll, beginning September 11, 2024. This timely initiative will provide critical insights into the political perspectives and engagement of Latino voters as the November election approaches.
Telemundo’s “Celebrating All That We Are”
Telemundo Enterprises is at the forefront of this year’s bilingual campaign, “Celebrating All That We Are” (Celebrando Todo Lo Que Somos), a bold multi platform initiative that pays tribute to the rich and multifaceted identities of U.S. Hispanics. For the fourth year running, this campaign will unite NBCUniversal’s extensive network of channels and social media platforms, showcasing the dynamic stories and contributions of over 62 million Hispanics nationwide.
State of Spanish Language Media 2024
Spanish-language audiences demonstrate remarkable diversity in their video consumption habits and are at the forefront of tech adoption. However, these audiences also maintain strong use to traditional media, such as cable and satellite TV.
Happy HHM (or not so happy?)
I don’t know about you, but Hispanic Heritage Month is just kicking off this weekend, and I’m already overdosing on all the social media posts and shallow brand celebrations. As far as I’m concerned it feels quite token for brands to opportunistically “show up” during Hispanic Heritage Month! I’m sure this feeling is shared by my African American and Asian American friends when Black History Month or Asian American and Pacific Islander Heritage Month come around, as well as my friends in the LGBTQ+ community when all the Pride brand activations and campaigns pop up out of nowhere. By Luis Miguel Messianu. - Founder-President-Chief Creative Officer MEL
