Top News
Why Hope Needs to Be Key Advertising Message This Election
Watching the various online ads and campaign videos from this year's U.S. presidential election should come with a health warning.
U.S. Latino Youth 2030 [REPORT]
The Latino Donor Collaborative (LDC), a nonprofit organization and think tank dedicated to producing research that highlights economic opportunities for growth, has released its first-ever LDC 2030 Latino Youth Report
Who is Hispanic?
So, who is considered Hispanic in the United States today? How exactly do the federal government and others count the Hispanic population? And what role does race play in deciding who counts as Hispanic?
Differences Between Poverty Measures May Reflect Differences in Housing Costs or Noncash Benefits Across States
The national official poverty rate (11.1%) was lower than the Supplemental Poverty Measure (SPM) (12.9%) in 2023, according to the U.S. Census Bureau’s report, Poverty in the United States: 2023.
Code-Switching in Marketing: Navigating Language & Culture to Connect with Diverse Audiences
In an increasingly multicultural world, code-switching has emerged as a powerful concept, not only in communication but also in marketing. Traditionally, code-switching refers to the practice of alternating between two or more languages or dialects within a conversation, often to adapt to different cultural contexts or social situations. In marketing, code-switching goes beyond just language—it involves navigating cultural nuances, values, and identity to connect with diverse audiences authentically. By Sylvia Vidal - Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist
Latinx Awareness Has Doubled Among U.S. Hispanics Since 2019, but Only 4% Use It [REPORT]
In the long-running debates about which terms to use to describe the U.S. population with roots in Latin America and Spain, “Latinx” has emerged as a gender-neutral alternative to Hispanic and Latino, the two most popular pan-ethnic terms used today.
Establishing a culture of creative excellence drives greater impact for brands
WARC and the Association of National Advertisers (ANA), the U.S. advertising industry's leading trade association, have today released a new white paper: ‘Building belief: What it takes to instill a culture of creative effectiveness’. The study is part of an ongoing series of initiatives from WARC and the ANA to help brands harness the benefits of creativity in advertising.
Median Income of Non-Hispanic White Households Increased While Asian, Black and Hispanic Median Household Income Did Not Change
The report, Income in the United States: 2023, compares median household income by different characteristics, including race and Hispanic origin, and shows that not all groups had an increase in median household incomes from 2022 to 2023.
While the Share of Uninsured Remained at About 8% in 2023, Rates Varied by Age and Poverty Level
The percentage of people without health insurance coverage in 2023 was 8%, not significantly higher than the 7.9% uninsured rate in 2022, according to a U.S. Census Bureau report.
In Memorian – Debra Nason (Debbie)
I just learned of the passing of my dear friend and mentor Debbie Nason. Surprisingly, this happened a while back and I’d expected more coverage from our industry, but as usual, Debbie was not a fan of the spotlight. By Gustavo Garcia
