Top News
Latinos in Sports: Powerhouse Fans [REPORT]
Sports organizations are constantly searching for innovative ways to expand their fanbases and stay ahead of the competition. The answer may lie in the rapidly growing and passionate Latino sports fan demographic.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
22nd Annual Hispanic Television Summit Focuses on Reflecting Latinos on Television
Dynamic speakers like comedian, actor, writer and producer John Leguizamo, executives like Telemundo Station Group President, Jose Cancela, as well as leading producers, programmers, content distributors, media strategists and broadcast news journalists headline the 22nd Annual Hispanic Television Summit, to be presented next Wednesday, September 11, 2024, by B+C and Multichannel News magazines as part of Future’s NYC TV Week.
Best Practices for Producing Culturally Competent Prebunking Messages for U.S. Latinos [REPORTS]
To understand how prebunking can be best harnessed for Latino communities in the U.S., the Digital Democracy Institute of the Americas (DDIA) conducted the first-of-its kind randomized controlled trial (RCT) with U.S. Latino communities.
It’s time for an agency review when….
In a perfect world, a client would never have to change agencies. We don’t live in that world.
Navigating the Attribution Fallacy: Uncovering the True Impact of Your Advertising
Does advertising work? Of course, the answer is yes. But exactly how, and to what extent, are questions that have rarely ever been answered conclusively. And so, the challenge of ‘attribution’ long predates the digital era. By Paul R. - Senior Director, Strategy & Planning
Global video game revenue to reach $257 billion by 2028, outpacing combined revenues of other media types
Global revenue from video games is expected to climb by 6% annually to reach $257 billion by 2028, stealing revenue share from other media types, according to new research by Bain & Company. The global video game market reached $196 billion in 2023, generating more revenue than streaming and box-office sales combined.
Diverse-Owned Data Delivers Programmatic Media Buying Results
Despite recent challenges to DE&I progress, the demand for inclusivity in digital media remains strong. Advertisers are waking up to the growing influence of underrepresented and marginalized groups and are looking to allocate portions of their digital media budgets to diverse-owned media platforms to better engage these groups. This approach has several benefits, like giving minority-owned businesses a seat at the table and ensuring that media dollars contribute to more equitable representation in advertising.
GALLEGOS United appoints Pedro Fragata as Executive Director to Lead Comcast Business Portfolio
GALLEGOS United announced the appointment of Pedro Fragata as Executive Director. In this newly created role, Fragata will oversee the entire Comcast business portfolio at the agency, including the Xfinity and NOW brands, and will be responsible for integrating GALLEGOS United's full-service offerings—encompassing advertising, digital, production, influencer, and activation services—to drive client satisfaction and elevate creative excellence.
¡LISTO! Baseball’s ‘COPA DE LA DIVERSIÓN’ comes to ESTRELLATV and the ESTRELLATV APP
Estrella MediaCo, in cooperation with Bally’s Interactive, and Minor League Baseball (MiLB), is bringing the professional AAA baseball series “Copa de la Diversión™" or "Fun Cup™" to the EstrellaTV app, the free Spanish language streaming app and EstrellaTV.
