Top News
Ana Crandell named VP Media Services at Lopez Negrete
Lopez Negrete Communications announced that industry veteran Ana Crandell has joined its leadership team as its first vice president, media services.
PACO Collective Shines: Celebrating 10 Telly Awards!
PACO Collective was honored with 10 Telly Awards, including 1 Gold, 4 Silver, and 5 Bronze.
21st LATINAS & POWER SYMPOSIUM empowers Latinas
The 21st Latinas & Power Symposium, held on May 30, 2024, in Hartford, Connecticut, convened over 600 Latinas for a record-breaking event. This prominent New England conference featured inspiring speakers, panels, and breakout sessions, fostering an empowering atmosphere of shared experience and professional development. The symposium served as a platform for Latinas to connect while celebrating their culture, heritage, and achievements.
Consumers Remain ‘Willing to Spend’ Even as Growth Slows
Shoppers are still willing to buy even as smaller job and wage gains and high interest rates are slowing the growth of consumer spending.
BeautifulBeast wins Best of Show at AAF American Advertising Awards
"Cancel the World Cup," a technology-driven effort designed to raise awareness of the importance of visiting a cardiologist to help prevent heart disease, was named Best of Show at this year's American Advertising Awards sponsored by the American Advertising Federation (AAF). The campaign was created by Texas-based agency BeautifulBeast on behalf of Fundación Cardiológica Argentina (Argentinian Heart Foundation).
Más+ by Messi launches
New breakthrough beverage delivers balNo one understands the importance of proper hydration quite like the global soccer icon, Lionel Messi.
Jackie Bird, well-known industry leader, passes away in Miami.
CMO, the impossible job?
Responding to the suggestion that the CMO had become an impossible job, all the CMOs we asked at WFA Global Marketer Week in Toronto last month disagreed. They all agreed though that the role has evolved and become more complex. However, many pointed out that it is precisely this level of complexity and the multi-faceted nature of the role that made it such a special job. PepsiCo’s Jane Wakely reckoned the role is perhaps the most challenging but most rewarding career in the C-suite. Watch their reactions below:
4 Campaigns That Leverage Experiential Marketing
In today's world, endless scrolling not only saps attention, but also clutters the marketplace with information and products. For a brand, this situation can be a challenge when trying to differentiate in a crowded forum. Crafting experiences that bring people together and inspire fun, however, can be a game-changer. What better way for a brand to build community and create fond memories?
A Call: Principal Media Case Studies
The Association of National Advertisers (ANA) recently released a study ("The Acceleration of Principal Media") revealing that when it comes to buying media, ad agencies are increasingly acting as principals rather than agents. That means they actually acquire the media — therefore becoming the owner, or "principal," of that media — and resell the media to their clients.
