Top News
Gen Z’s Demand for Authenticity: Exclusive Data for Hispanic Heritage Month Features [REPORT] & [INFOGRAPHIC]
PACO Collective recently conducted an in-depth study titled "The Equity Tastemakers: Gen Z and the Future of Inclusive Marketing". This research delves into the nuanced perspectives of Gen Z across North America and Latin America, offering fresh insights into how brands can authentically connect with this pivotal generation.
Inclusion is the future for brand growth
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and Inclusion (DEI) in the past year. Kantar’s research, and that of our partners, however, indicates brand inclusion and fairness inside and outside businesses are the keys to brand growth. There is a strategic imperative to put inclusion back at the core of their brands.
Changes to Population Distribution and Commuting Patterns Blur the Line Between Rural and Urban
For decades, American families have been moving farther away from city centers in search of lifestyle changes, more space and other amenities. Suburbs have increasingly become employment centers, enabling workers to move farther out, even into rural areas, and still have a reasonable commute.
Why Many Parents and Teens Think It’s Harder Being a Teen Today
There are big debates about how teenagers are faring these days. And technology’s impact is often at the center of these conversations.
Census Bureau to Open First Federal Statistical Research Data Center in Puerto Rico
The U.S. Census Bureau announced a ribbon cutting ceremony to celebrate completion of the new Puerto Rico Federal Statistical Research Data Center (PR FSRDC). The center will soon provide local researchers secure access to federal data for advanced statistical research and analysis.
Honorees of the The Center for Hispanic Marketing Communication Gala
The Center for Hispanic Marketing Communication (CHMC) announces that Tito Puente Jr. will be awarded the Tlamatini Award, Carlos Carrasco will be awarded the Circle of Excellence Award in Acting, Enrique Bermúdez will be awarded the Circle of Excellence Award in Communication and Cuevas-Diaz will be awarded the Circle of Excellence Award in Advocacy at their 20th Anniversary Gala.
MediaCo launches NYC HD2 Radio Stations – LA BUENA 97.1 HD2 AND LUNA 107.5 HD2
MediaCo Holding has launched two New York City HD2 radio stations – La Buena 97.1 HD2 and Luna 107.5 HD2. Both stations are available on HD2 and on MediaCo’s EstrellaTV app.
78% of Hispanic Americans Prefer Streaming for Its Personalized and Diverse Content Options [REPORT]
LG Ad Solutions released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience.
SeeHer in Sports
This year’s Olympics was a pivotal moment in history with female athletes seizing the spotlight like never before. The Paris Games were the first to have gender parity, with equal numbers of women and men competing. However, parity doesn’t mean equality. Women still lag behind men in most areas of sports, including sponsorship deals, media exposure, pay and roles such as coaches, referees, commentators, and executive leadership.
Victoria partners with Mexican Singer-Songwriter Carin León for his Boca Chueca Tour
Victoria, considered Mexico’s oldest beer brand, has announced a new partnership with Mexican-born singer-songwriter Carin León as the Official Cerveza Sponsor of his highly anticipated Boca Chueca tour, which kicks off in the U.S. on August 29. In celebration of the partnership, Victoria has launched the Victoria Beer Summer 2024 Sweepstakes.
