Top News
TelevisaUnivision Showcases the Power of its Culture Platform at 2024-2025 Upfront
TelevisaUnivision unveiled new content and capabilities at its 2024-25 Upfront, showcasing its position as a culture platform for advertisers to connect with U.S. Hispanics at unprecedented scale.
So Many ‘Dicks’ So Few of Everyone Else: e.l.f. Beauty Encourages More Diversity Across U.S. Corporate Boards
e.l.f. Beauty is highlighting its ambition to see more diversity in U.S. corporate boardrooms with an eye-catching, disruptive media campaign on digital screens surrounding Wall Street called “So Many Dicks.” Revealed today at some of the busiest New York business hubs, this work is the next phase of the company’s “Change the Board Game” initiative.
The Acceleration of Principal Media [REPORT]
A “The Acceleration of Principal Media,” reveals a substantial knowledge gap among marketers regarding the use of principal media. The purpose of ANA’s report is to increase awareness and to help educate marketers on principal media, including its background, benefits, and challenges. Principal-based media buying occurs when agencies buy inventory from media owners at bulk rates and then resell it to clients at a markup. Agencies become the owners or vendors of the media, rather than acting as independent agents for clients.
Telemundo rises to the “NEXT LEVEL”
NBCUniversal Telemundo Enterprise revealed its upcoming 2024-25 multiplatform programming offering including an innovative slate of reality TV shows, scripted dramas, live events and specials, news, and sports. Titles revealed build on the network’s recent dominance in primetime as the most watched Spanish language network, reaffirming its mission to create and curate authentic content experiences by U.S Latinos for U.S Latinos. Next week at its upfront presentation, Telemundo will invite advertisers to take their brands to the “Next Level,” featuring content that is meeting the demands of Latinos’ media consumption and driving the future of Spanish language media.
Heightened Consumer Demand for Gender Equality in Advertising Resulting in Up to 10X Increase in Sales [REPORT]
Accurate gender representation in advertising is driving measurable business outcomes for brands—such as heightened consumer trust, loyalty and, most importantly, improved sales performance—according to SeeHer’s latest Gender Equality Measure (GEM) Lift research. SeeHer is a global movement, within the Association of National Advertisers (ANA), to accurately portray women and girls in marketing, advertising, media and entertainment. SeeHer spearheaded GEM, the global gold standard of measuring gender bias in advertising and content.
Mastering Marketing’s New Era with CPG [PODCAST]
ANA's Marketing Futures Podcast returns with another episode recorded on the ground at the 2024 ANA Brand Masters Conference in Carlsbad, California. Host Mike Berberich's guest is none other than the host of this year's Brand Masters Conference, CPG Marketing Expert Fernando Herrera. Berberich and Herrera discussed the evolution of omnichannel marketing over the years, and the challenge marketers face syncing the digital and physical worlds. They also shared their thoughts on AI's role in the marketing function and talked about how to leverage the new hybrid/remote workforce to your advantage.
‘Mi Mamá es una BRAVA Tribute’
The emotional connection when sharing stories about our “mamás bravas” is profound, no matter with whom or when. This legacy project was inspired by the loss of my own ‘mamá brava’ and serves as a tribute to the countless immigrant mamás Latinas who have inspired and nurtured a generation of successful and ‘valiente’ Hispanic American professionals. Their life of work ethic, compromise, educational attainment, and entrepreneurial spirit, all while navigating an unknown system and raising a family, illustrates why ‘Mi mamá es una BRAVA.’
The circle of joy: how Hispanic families are shaping the future food & beverage landscape [REPORT]
Hispanic Americans are closer, more social, younger, and live longer than non-Hispanics, creating one of the highest-value growth cohorts in food & beverage today and tomorrow. All of these factors have one thing in common - familismo, a way of life and a set of values that fuel the Circle of Joy that’s always been the beating heart of food & beverage.
2023 State of Latino Entrepreneurship [REPORT]
This report sheds light on the intricacies of Latino/a-owned businesses by examining three prominent subgroups: women, immigrants and tech-centric firms. In doing so, our research acknowledges and addresses the multifaceted experiences of Latino/a entrepreneurs. This perspective helps unveil systemic challenges and provides a more accurate and comprehensive understanding of the Latino/a entrepreneurial ecosystem.
2024 State of the Media [REPORT]
The findings reveal actionable insight into what PR professionals can say and do to win favor with journalists, secure more earned media coverage, and build long-lasting, mutually beneficial relationships with media professionals.
