Top News
WQBA 1140 AM in Miami launches new branding
WQBA 1140 AM in Miami announced the relaunch of the brand with a new lineup of hosts and programming aimed at enriching and engaging the Miami Latino community. The station refresh, which includes a new slogan, “El Pulso de Miami.”
Google illegally maintains monopoly over internet search, judge rules
A judge on Monday ruled that Google’s ubiquitous search engine has been illegally exploiting its dominance to squash competition and stifle innovation, a seismic decision that could shake up the internet and hobble one of the world’s best-known companies.
What Marketers Need to Know When Their Agencies Act as ‘Principals’
Principal-based trading is ‘everywhere,’ industry observers say. Marketers need to define their comfort level with the practice. Agencies that secure ad space for marketers are increasingly buying inventory and taking ownership of the media they then resell to those clients, versus buying it on behalf of that marketer as an agent.
Trend spotlight: What The Gauge shows us about media convergence
If you’re like us, you live for the details. There’s nothing like diving into the data and spotting a new opportunity before anyone else. But it can also be incredibly helpful to take a step back from time to time and look at the bigger picture. And when we look at the data from the past few months, one trend stands out: Television is now a converged experience.
Global CMO Growth Council Leadership Assembly at Cannes LIONS 2024: Topline Recap and Key Takeaways [REPORT]
For the seventh consecutive year, the Global CMO Growth Council convened its leadership community at the Cannes Lions International Festival of Creativity. This pivotal forum brought together CMOs from top brands around the world to share progress and prioritize leadership initiatives for the remainder of 2024.
Family Broadcasting Corporation launches Univision affiliates in Indianapolis / South Bend
Family Broadcasting Corporation (FBC) announced today it has launched Univision on its primary signal of WHMB TV-40 in Indianapolis, Indiana, and WHME TV-46 in South Bend, Indiana.
Using Principal Media Requires a Keen Eye
Brands need to push for transparency if they buy media from their agency partners, per a new study
Outlook of an Eternal Optimist: Status Report of an Unsinkable Industry
The first half of 2024 has been nothing short of a whirlwind. Ad industry conversations have centered around many exciting opportunities, like using Generative AI as a tool to elevate all steps of the creative storytelling process, from research to insights to a much broader scale of personalized content. At the same time, we are having substantive discussions around major barriers that can thwart our clients’ ability to evolve at the pace of the changing consumer landscape. One would be the mounting attempts at undoing DEIB practices and protocols, which can – and has – had a direct impact on the priority placed and budgets allocated to Multicultural Marketing. Another is the legislative agenda to strip any consumer data related to race, ethnicity and other identity-related demographic information from critical data sources, which can severely limit our ability to identify, study, reach and engage the multicultural consumer segments with the most relevant content and brand solutions. By Louis Maldonado
Hispanics Less Optimistic on Economy Despite Slower Price Growth
Hispanic consumers' optimism about the economy dropped in the second quarter of 2024, as households struggle with higher prices, according to a poll released by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
B2B Marketing Tactics for 2024 [INSIGHTS]
If you do not have a B2B or B4B strategy, what are you waiting for?
