Top News
NFL Selects MEL to Rally U.S. Latinos to Make Their Voices Heard and Score Votes This Election Season
This year, the NFL partnered with the Hispanic integrated communications agency MEL to launch a non-partisan "Latino Votes" national campaign encouraging U.S. Latinos to vote for their country’s future as part of the NFL Votes initiative. The initiative focuses on three components of the electoral process, voter education, registration, and activation, and encourages eligible voters to actively engage in the upcoming election cycle by helping them prepare for election day.
Not All Racial and Ethnic Groups Are Aging At National Pace
The nation as a whole is getting older, but not all race and Hispanic origin groups are aging at the same pace, a pattern that promises to alter the makeup of the U.S. working-age population for decades to come.
Is the Ad Agency Model Broken? [PODCAST]
Agency-client relations are seldom easy, even for companies that have been partners for years. However, in the last few years — amid the unrelenting wave of online marketing and digital media — agency-client relations have become even more problematic.
“Tell Me Más” Podcast launches
Victor Cornejo, a 20-year veteran of the multicultural and inclusive advertising industry, has launched his new video and audio podcast, “Tell Me Más.” This podcast aims to amplify the voices and perspectives of first-generation, bilingual, bicultural Latinos in the United States, a group that is underserved and misrepresented in today’s media landscape.
2024 State of Gen Z and the Future of Advertising [REPORT]
This report from Comscore provides marketers with the key digital and social media trends they need to reach this digital-first cohort with the right message exactly where they are most receptive to receiving it.
The Enduring Importance of Inclusive Marketing in a DEI Adverse World [PODCAST]
In this episode of The New Mainstream podcast, Devoreaux Walton, MBA, a Brand & Marketing Senior Consultant at relevant and host of The Inclusive Consumer podcast, discusses the relevance of inclusive marketing in today’s complex business landscape.
La Pluma del Circulo – Luis Miguel Messianu, La prisión en la memoria
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
La Pluma del Circulo – Daniel G. Milan, la estupidez natural en tiempos de la inteligencia artificial
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
ANA and Global CMO Growth Council Launch Major Talent Initiative to Bring CMOs Directly to Academia
The Global CMO Growth Council, Association of National Advertisers (ANA) and LIONS announce the launch of 'Global CMO Homecoming,' a collaborative initiative designed to bridge the gap between the marketing industry and academia. This initiative aims to bring Chief Marketing Officers to university campuses to share their insights and experiences with marketing students, preparing the next generation of marketing leaders.
Need to Know: What is co-viewing, and why should you care?
TV has changed dramatically in recent years. New devices, distributors, streaming platforms, subscription models, and formats are transforming the industry and empowering viewers. But there’s one thing that hasn’t changed: People love to watch TV together.
