Top News
Writer & Producer Roberto Orcí passes ……
The writer and producer of many Hollywood movies passes. He is the son of advertising agency executive Roberto Orcí.
Marketer & Agency Exec’s guide to the agency visit
You’re considering an agency for a key assignment. You may be well into a competitive agency review or simply are exploring agencies for near term or future efforts.
The 3 Key Pillars of Agency Growth in 2025
At TDP, we take a holistic approach to agency new business. Even so, we have a bias towards proactive sales because that’s what we do. In this post, we’ll look at two other key ingredients agencies must develop to sustain their growth: organic growth and client retention.
LatiNation Media premieres CHIQUIS’ ‘FOODIE ON THE GO’ SERIES
LatiNation Media, the Latino-owned multiplatform media network, will premiere its original docu-series Chiquis’ Foodie on the Go on Thursday, March 13 at 8:30 p.m. ET/5:30 p.m. PT on its LATV linear channel, LatiNation FAST channels, and available everywhere on the LatiNation+ app including on iOS and Android.
Five Trends Shaping Media in 2025
Welcome to the media jungle. It’s gnarlier than ever. New platforms and devices create twists and turns. Ever-evolving consumers roam freely, demanding personalized experiences and diverse content. Traditional advertising models struggle to keep pace. Yet, amid these struggles lie exciting opportunities for innovation and growth. To survive in this environment, we all need to adapt and innovate. Let’s take a closer look at five trends that will make the journey in 2025 exciting — and risky unless you’re prepared with the right strategy. In future articles, we will dive into these trends even more.
Raúl Brindis’ Return to Houston Radio Rocked by Tower Attack
In December, Spanish Broadcast System launched La Ley 92.1 (KROI) in Houston, following its $7.5 million acquisition of the station from Urban One. Now the station is claiming its tower was intentionally sabotaged in an attack one day before the debut of morning host Raúl Brindis.
Nueva Network launches MACDeportes
Nueva Network Expands Nationally Syndicated Program Roaster with the addition of an ALL Female Sports Entertainment Show "MACDeportes" starting Alex Loe and Linda Cavazos.
Podcast fuels Audio Market growth [REPORT]
MAGNA and VOX MEDIA have been tracking the meteoric rise of podcasts since 2020, publishing research on how podcasts fit into media strategy, followed by a look at the content creators and hosts in the world of podcasts and their influence on listeners. In a new study called “It’s All in the Mind(set)” released today, VOX MEDIA and MAGNA move the conversation beyond the medium and the makers to go deeper on how – and why – brands should consider listeners’ mindsets when advertising on podcasts.
alma appoints Angela Rodriguez as Managing Director
alma, the Miami-based ungeneral agency, announces the appointment of Angela Rodriguez as Managing Director.
Publicis Media appoints Lonnie Limón to Head its Multicultural Arm
Lonnie Limón has been named the Head if Publicis Media Multicultural. He replaces Lisa Torres, who will begin her consultancy company.
