Top News
Migdalia Santana has passed.
While it’s been a while since we heard from Migdalia Santana, as many of you know she was always a strong advocate for Hispanic Media and one of the early pioneers in driving Hispanic Media Strategies.
The “general market” isn’t general anymore.
It’s Culturally Fueled™: complex, dynamic, and powered by people who’ve redefined what influence looks like. By Lisa Torres - Founder & Principal, The LIT Group Co.
Is the Glass Half Full or Half Empty for Working Latinas in the U.S.?
As a multicultural marketer, I am always reviewing how to reach different groups. As a Latina executive, I’m particularly interested in the evolution of spending power. National Latina Equal Pay Day, which was Oct. 8th, seems like an ideal time for an assessment. By Karla Fernandez Parker
Integration not scale is key to media success
Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA.
Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year.
Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year.
Vme TV and DIRECTV Partner to Celebrate Spanish-Language Cinema at Miami Film Festival GEMS
Vme TV and DIRECTV joined forces to celebrate Spanish-language storytelling at this year’s Miami Film Festival GEMS, a weeklong showcase that spotlights some of the most compelling voices in global cinema.
If you accept the call to leadership, you must be willing to be misunderstood, criticized, opposed, accused — even rejected.
If you accept the call to leadership, you must be willing to be misunderstood, criticized, opposed, accused — even rejected. By Lenore A. Brinson - Executive Director | Nonprofit Management
57% of Comms Professionals Use AI to Craft Press Releases [REPORT]
PR Newswire has released its 2025 Global State of the Press Release Report, revealing significant changes in how PR practitioners are using the industry's foundational tool as AI transforms the media ecosystem and impacts how consumers search for information.
Why Integrated PR Campaign Management is No Longer Optional
A fast-paced and increasingly fragmented media landscape has resulted in audiences consuming content across a variety of devices, channels and platforms, from traditional news outlets to social media, branded editorial content and beyond. This diversification has caused audience attention to become scattered, making it challenging for communicators to reach them with a more traditional approach, like a single press release.
Is the U.S. behind our foreign counterparts when it comes to Corporate Affairs?
A few of my recent posts about U.S. agencies/companies finally starting to hire more corporate-affairs-minded communicators always spark the same thing. By Tristan Waldvogel
