Top News
Financial Structure and Metrics for Agencies: Evolving with Size
I’ve been working with creative agencies for over a decade, and it’s pretty cool to see the patterns of how these creative businesses evolve as they get larger. In fact, the financial structure of an agency has to evolve as you grow, or you’ll hit a wall. Call it a growth ceiling or a scaling plateau, but if you don’t plan for it the org will bog down and stop working. In this article, we’ll go over the outworking of what the financial metrics look like for agencies at different sizes, and how to work around these various sizes so you don’t slow down your growth. By Jason M Blumer - CPA, CEO of Blumer & Associates, CPAs
The Story of Lapiz, the Little ad Agency that Became a Worldwide Sensation – A Pencil and a Deam [DOWNLOAD]
Lápiz, a Leo Burnett Co. multicultural subsidiary, started as a division, and later earned its own identity and independence. With very limited resources and a small group of talent from Latin America, Europe, and the U.S., the agency grew fast and turned into a creative powerhouse, earning awards and recognition all over the world. This book is fully illustrated with Lápiz's best work, and case studies. It's highly motivating for anyone working in advertising, from students to entrepreneurs struggling to win through creativity. By Laurence Klinger
“The New Media Multiverse” Reveals Fundamental Shifts in Media Consumption and Brand Engagement Reshaping the Marketing Landscape
The traditional marketing playbook is rapidly becoming obsolete as emerging consumption patterns reshape how audiences engage with brands, according to the research from Horizon Media's in-house research unit WHY Group and Blue Hour Studios, Horizon's full-service social and influencer agency.
States with High Numbers of In-Movers From Other States Didn’t Necessarily Have High Shares of Recent Arrivals in 2023
If you lived in the District of Columbia, North Dakota, Alaska, Idaho, or Vermont in 2023, chances are relatively high you or your neighbor had moved there from another state within the prior year. But if you lived in California, a much larger state that attracted many more movers from other states over the same period, the likelihood of being in proximity with a recent in-mover, or someone who arrived in that state from another state within the prior year, was slimmer.
How CTV Creative Goes from Barrier to Entry to Lever for Optimization
For more than 70 years, TV commercials have been budgeted and produced like short feature films, and this strategy has been working. Millions of people discover and remain loyal to brands because of awesome commercials. It takes a lot of money to make a great TV commercial. Superbowl ads can cost as much as $30 million to produce, and another $8 million to air. Even if it's not for the Superbowl, premium brands consider their TV commercial creative to be the crown jewel of their advertising assets.
Nueva Network Launches Nueva.News
Nueva Network announced the launch of Nueva.News. This innovative news platform aims to bridge critical information gaps highlighted by recent national events, ensuring U.S. Hispanics have timely access to news that matters most to their lives.
Impact of Video On-the-Go in Driving Consumer Action [REPORT]
MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior. By connecting with people at moments of active decision-making, advertisers can drive real action, particularly for brands in verticals like dining and retail seeking to attract customers to their physical locations.
From Performing Street Magic for Tips to Conquering the Digital World with Coca-Cola
By Marcos Amadeo - Co-founder In mid-2014, my friend and business partner, Julián Ávila, and I met to brainstorm new ideas. We were both professional illusionists and had been working together for a decade, performing our innovative shows for some of the world’s top companies across more than 20 countries.
How Savvy Brands Are Driving Deeper Fan Engagement
In many ways, it's surprising that more luxury goods haven't prioritized marketing spend in premiere sporting event partnerships. Both have always been signals of exclusivity and status – those with the will (and bank accounts to match), have been able to see or own events and items that only a fraction of the general population will ever get access to.
SBS CEO Raúl Alarcón Joins HRC 2025 Lineup For Exclusive Talk
His story is a true saga of the American Dream. Now, Spanish Broadcasting System President/CEO and Radio Ink Executive of the Year Raúl Alarcón will join Hispanic Radio Conference for an exclusive one-on-one conversation on his legacy and lessons learned.
