Top News
CMO Survey Insights [REPORTS]
In the latest edition of The CMO Survey, trends concerning martech, customer insights and strategy stand out above the rest. First, leading marketers appear to be doing more with less. Among marketers outperforming the growth of their markets, a differentiated strategy is cited as the top contributor to their success (60.3% of respondents), while only a quarter of marketers cited adequate funding in comparison.
US consumer spending cuts are now hitting some essential goods and services and much-valued experiences
As inflation continues to pressure consumers, they expect to spend less this summer on personal care products, considered an essential, and restaurants, travel and entertainment, according to the 2024 KPMG Consumer Pulse Survey, summer edition.
Consumer-Centric Spending: Why Your Ads Need to Follow the People
Are you playing follow the leader with your ad budgets? Almost 75 percent of US ad spending is funneled into online channels according to eMarketer, but that doesn't necessarily reflect where people actually spend their time or where best to capture their attention.
Digital News Report 2024 [REPORT]
This year's report reveals new findings about the consumption of online news globally. It is based on a YouGov survey of more than 95,000 people in 47 countries representing half of the world's population.
Programmatic Transparency Benchmark [REPORT]
According to these new 2024 findings (among 11 companies), the percentage of media dollars spent on Made for Advertising websites has dropped from 15 percent to 4 percent, suggesting that advertisers are taking greater control following heavy press coverage of last year's study results. The average number of websites and apps on which campaigns run has also dropped from 44,000 to 23,000, and a high percentage of advertisers have reduced their number of SSP and exchange partners.
Modelo and Edson Álvarez Team Up to Introduce ‘La Bota Especial’
Modelo understands that fútbol is not just a sport, but a poetic experience for adoring fans. Fueling the passionate mark of a fighter of Mexican fútbol fans and the intense devotion from supporters around the world – fútbol and Modelo are best enjoyed together. That’s why Modelo is teaming up with renowned Mexican defenseman Edson "El Machín" Álvarez to introduce “La Bota Especial” – a one-of-a-kind golden beer mug crafted to the precise dimensions of Álvarez’s boot, which sparks magic on the pitch and causes stadiums to roar.
The Pros and Cons of the Hype Cycle
Most marketers are drawn to new things. They enjoy finding new ways to engage with audiences or leveraging new pieces of technology.
State of the Consumer 2024: What’s now and what’s next
If you think you know consumer behavior, think again. Middle-income consumers are feeling the squeeze and worrying about inflation but aren’t holding back on splurges. Rather than sticking to tight budgets in retirement, aging consumers are splurging too. Speaking of older shoppers, it turns out that the brand loyalty they’ve long been known for is a thing of the past. And young consumers in Asia and the Middle East are more likely than those in Western markets to switch to higher-priced brands.
Marketing in a Multicultural World: From Niche to Core [PODCAST]
On this episode of The New Mainstream podcast, Glory Alcántara, Director of Multicultural Marketing at General Mills, discusses the importance of understanding and integrating multicultural perspectives into mainstream marketing strategies.
2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI [REPORT]
Adding to the Growth Council's Position on Generative AI, CMOs and other thought leaders have graciously shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy. By making these insights and examples available in this compendium, we hope to inspire you to explore and embrace the possibilities of Generative AI in your marketing.
