Top News
In-Store vs. Online? How 2025 Consumer Shopping Habits Impact Brands
As we navigate a year of economic uncertainty and shifting consumer shopping preferences, ThinkNow’s latest Clicks vs. Carts: 2025 Shoppers Report reveals a nuanced picture of how Americans are shopping in 2025, and what that means for retailers, marketers, and brands looking to stay competitive. The quantitative research report is based on a nationally representative sample of 1,500 consumers from ThinkNow’s market research panels and breaks out the findings by age and ethnicity.
Breaking the Silence: Why Audio Must Catch Up in Programmatic
According to recent data from eMarketer, three in every 10 dollars spent on digital audio is transacted programmatically, compared to nine in 10 for display. So, what's holding marketers back from pushing audio to catch up? Except for legacy radio advertisers, most marketers have a blind spot when it comes to audio; from the initial strategy and concepting through planning, a lack of understanding and prioritization has held investment in audio back. There are three major changes that marketers should adopt to realize the impact of audio: including audio creative, adopting a marketplace approach to buying audio, and leveraging modern audience and measurement tools.
A Love Letter to Our Roots: Buena Vista Social Club on Broadway
There are rare, sacred moments in life when art leaps beyond the stage and cradles your soul. Last night, Buena Vista Social Club on Broadway gifted me one of those moments—a celebration of Cuban culture so tender, so profound, that it moved me to tears and filled my heart with an indescribable pride. By Luis Miguel Messianu
As Penetration of 5G Home Internet Service Grows Among U.S. Households, New Horowitz Study Shows High Satisfaction
Mobile providers like T-Mobile, AT&T, and Verizon have been aggressively rolling out 5G home internet (also known as FWA, or fixed wireless access) in more U.S. markets over the past year. Penetration of the service has now reached 12%, and more than half (56%) of non-FWA subscribers are likely to consider the service when it becomes available in their area, according to Horowitz’s latest annual report, State of Media, Entertainment & Tech: Subscriptions 2025.
The Value of In-House Agencies
There are many reasons for companies to bring work in-house, from creating consistency to saving time and money. Blum Consulting, for instance, found that "to staff the same internal resources at an external agency, a brand would pay on average, 60 percent more for the same team," illustrating how in-housing can be a cost-saving measure.
Lopez-Negrete joins AAF’s Hall of Fame.
On Thursday, April 24, 2025, The American Advertising Federation inducted its yearly class and among them was a Hispanic Advertising leader, Alex Lopez Negrete, of Houston's Lopez Negrete Communications. A company he co-founded with his wife and partner Cathy.
2025 media and entertainment outlook
The economics of digital entertainment are being reshaped by independent creators, global social platforms, and the biggest technology companies. Studios and streamers may need to bulk up to compete.
Homeownership slips further out of reach for all California ethnic groups amid rising mortgage costs
Buying a home in California became less affordable for all ethnic groups last year, as interest rates remained elevated and the typical monthly mortgage payment for a median-priced detached home rose 6 percent compared to the previous year, the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.).
Inequities in HCP Training and Practices [REPORT]
Havas Health Network, the largest global health and wellness network, and Republica Havas Health, the award-winning cross-cultural healthcare and pharma marketing agency of Havas, have launched "The Hidden Divide: Examining Inequities in Healthcare Provider Training and Practices."
Lost in Translation: The Cost of Ending Federal Language Access Requirements
On March 1, 2025, President Donald Trump signed Executive Order 14224, officially designating English as the national language of the United States. Some might have found it surprising that the U.S. managed to make it 250 years without a designated national language, but the Founding Fathers didn’t see language as something the federal government should regulate.
