Top News
83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV
Is streaming king? Most Americans (83%) say they watch streaming services, with Netflix and Amazon Prime Video being especially common. Far fewer – 36% – say they currently subscribe to cable or satellite TV at home, according to a new Pew Research Center survey.
La Pluma del Circulo – Luar Zorrillo ”La Plaza de la Peste”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
New PSA from the Ad Council and NHTSA Highlights the Human Cost of Buzzed Driving
The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) announced the launch of a powerful new public service advertisement (PSA) aimed at preventing buzzed driving across the United States. The latest creative encourages responsible driving behavior at a time when 30% of traffic fatalities nationwide involve an alcohol-impaired driver.
How Brands Should Navigate Recession Anxiety on Social Media
For brands, 2025 has posed a critical moment. Economic uncertainty has become a constant backdrop to consumer life, and it's showing up online as recession anxiety, shaping what people post, how they shop, and whom they trust. From the return of "victory gardens" as emblems of resilience to the continuing spread of #recessioncore memes on TikTok, social media is where collective anxiety is meeting cultural expression.
Audio Brings Better Moods, Joy, Coping to Gen Z [REPORT]
The Gen Z Audio Report includes a new online survey of more than 2,000 listeners ages 13-24 and reveals not only how Gen Z discovers new content and what they consume, but how audio enhances their lives.
Median Age in 192 Metro Areas Higher Than National Median of 39.1
Between April 2020 and July 2024, the median age rose in 329 of the nation’s 387 metro areas. At the same time, 47 metro areas experienced a decline in median age — many of which were in the South, including some in Florida.
Even States Like Florida With High Median Ages Have Counties Younger Than the National Median
Many assume Florida is one of the nation’s oldest states and Utah to be among the younger. But while a retirement magnet, not every corner of the Sunshine (or any other) state is “old” or, for that matter, “young.” Some older states like Florida have counties with much younger populations, while some counties within the youngest states like Utah are graying fast. In both instances, these intra-state discrepancies are driven by migration patterns combined with the numbers of births and deaths.
From 2023 to 2024, the Hispanic or Latino population increased by 1.9 million; this gain was larger than the change for all other race and ethnicity groups combined.
The U.S. population age 65 and older rose by 3.1% (to 61.2 million) while the population under age 18 decreased by 0.2% (to 73.1 million) from 2023 to 2024, according to the Vintage 2024 Population Estimates released today by the U.S. Census Bureau.
Diversity, Equity and Inclusion 2025 CHAPTER TOOLKIT [REPORT]
In recent years, diversity, equity and inclusion (DEI) initiatives have faced challenges across various sectors, from corporate boardrooms and state legislatures to educational institutions and government agencies Amid debates over affirmative action and diversity metrics, the need for robust DEI policies remains critical These discussions underscore the complexities of integrating diverse perspectives and the ongoing necessity for constructive dialogue
POV: What the Pew LGBTQ+ Report Means for Inclusive Brands This Pride Month and Beyond
At SSG, our national study with Target 10, “From Blocked to Unlocked: Unlocking Growth Through Authentic LGBTQ+ and Ally Engagement*,” was conducted in 2024 with over 1,600 LGBTQ+ and ally respondents through both quantitative and qualitative research. The study found that 67% of LGBTQ+ individuals and 60% of allies are more likely to engage with advertising that reflects multiple aspects of their identity, including race, gender, and sexuality. Marketing does more than drive sales. It shapes perception, signals inclusion, and influences belonging.
