Top News
Miami Dolphins to Expand Marketing Efforts in Argentina, Colombia and Mexico
The NFL announced that the Miami Dolphins have been granted marketing rights through the Global Markets Program to three new countries in Argentina, Colombia and Mexico. The Dolphins are now one of only two teams to hold six global market agreements, including Brazil, Spain and the United Kingdom. Currently, the Dolphins’ global territories also span four Spanish-speaking countries – more than any other NFL team – and Brazil, where Portuguese is the primary language.
How Agencies Deal with Clients’ CMO Churn
The latest CMO churn among some of the largest brands comes at a precarious time for agency-client relations, as chief marketers face growing pressure to monetize their activities and agencies are on the hook for more accountability. Even in the best-case scenarios, agency-client relations are fraught with difficulties. However, the ongoing predilection among some major companies to jettison the CMO role altogether and reassign marketing duties puts a significant crimp in agency-client relations and makes it much harder to foster meaningful partnerships.
Consumers Expect Personalized Experiences, Social Engagement and Diverse Content: Can Media Deliver?
Deloitte's 18th annual "Digital Media Trends" survey reveals deepening convergence of streaming video, social platforms and gaming, and identifies strategies for consideration for media and entertainment providers
The Fundamentals of Attention – Wielding context and timeliness to craft attention-grabbing advertising
Marketers who keep their finger on the pulse of the industry may have read an article from the business column of The Wall Street Journal published in November 2023 titled "Advertising Is Dead. Long Live Advertising." It details the dramatic shift in the advertising landscape, from a trajectory of ad-free environments to a proliferation of ads across various platforms and industries, prompting concerns about consumer tolerance and ad blindness.
How marketers can advance personalized marketing across the digital advertising ecosystem
In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital media across computer and mobile and connected TV.
“Retrovisiones’ por Pablo Buffagni
"Retrovisiones” es un proyecto muy personal que se fue desarrollando durante años. Incluye mi pasión por los autos, que arrancó de muy niño y se alimentó fuera y también dentro de la publicidad, gracias a la oportunidad de haber sido el líder creativo por mucho tiempo para Toyota, y el trabajo desarrollado para otras marcas como Dodge, Jeep, Chrysler, Pontiac, Chevrolet, Mitsubishi, Renault y Ford. Mientras escribo estas líneas, estoy esperando por enésima vez que salga del taller mi viejo Jaguar, tapa del libro y mi auto por más de 23 años, famoso porque cuando llegué a USA lo pronunciaba “Shawer” y pensaban que me quería dar una ducha. Por Pablo Buffagni - President / Creative Director - BBQ Agency
Bridging Cultures, Elevating Wellness: The Future of Multicultural Marketing
In this episode of The New Mainstream podcast, Will Campbell, Co-founder and CEO of Quantasy, shares his perspective on the state of multicultural marketing and how young, diverse generations are driving wellness trends.
Five Unstoppable Trends That Will Transform TV Advertising by 2030
When 2024 began, predictions for the trends that would define the year appeared throughout the advertising world. Such lists are valuable. They can help a business chart a prosperous course over the next 12 months.
Programmatic Transparency: The $22 Billion Opportunity
By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. If not, fear not, for over the next few weeks, I'll be laying them out in plain terms — and, trust me, it uncovered some seriously eye-opening insights that are important to your business!
The 2024 LATIN AMERICA MUSIC AWARDS on Univision, UNIMÁS and Galavision
Under the theme “We Speak Música”, the annual awards show will broadcast live for the second consecutive year on Univision, UNIMÁS y Galavisión and will also be available on ViX for the first time.
