Top News
‘Data driven’ is no longer enough for your ROI strategy
This is not the first time in history that marketers have been pressed to prove the impact of their work, far from it. The increase in the amount of data, growing number of sources of data, rise in synthetic data, and expectations around your ability to show the business relevance of data have skyrocketed.
Unveiling the Influence of Hispanic Women: Why They’re the Key to Advertising Success
Let’s talk about a powerhouse demographic that’s shaking up the advertising game: Hispanic women. They’re not just making waves; they’re practically running the show when it comes to consumer behavior and cultural trends. So, buckle up as we explore why targeting Hispanic women should be at the top of your advertising agenda.
NBCUNIVERSAL and Pluto TV launching Telemundo streaming news channels
NBCUniversal and Pluto announced NBCUniversal Local’s 15 NBC and Telemundo local and regional streaming news channels begin launching on Pluto TV this month.
If You Can Dream It, Radio Can Measure It
There is a misperception in the advertising community that an audio ad's influence on a consumer's purchase journey can't be measured to the same degree as ads that run on digital media. This inaccuracy is grounded in radio's broadcast nature, which makes attaching a digital pixel for tracking individual listeners from exposure to purchase an impossibility.
Radio’s true impact for performance campaigns [REPORT]
Named ‘Radio: The Performance Multiplier’, the new study also reveals how on average, radio generates additional web sessions twice as cost-efficiently as other demand generation media combined.
Carlos Pagoaga named President of The Coca-Cola Foundation
The Coca-Cola Company announced that Carlos Pagoaga, a 34-year veteran of the company, will be named Vice President of Global Community Affairs for The Coca-Cola Company and President of The Coca-Cola Foundation.
Digital Out of Home advertising drives favorability and action among consumers
The Out of Home Advertising Association (OAAA) released compelling findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising, showcasing its unparalleled ability to engage consumers. The study found a staggering 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium that would most drive them to take action, as 76% of recent DOOH ad viewers noted they had taken action because of a DOOH ad.
THE LOOP OF LEGACY – THE ORIGINALS [WEBINAR]
With the celebrations of Circulo Creativo's 25th anniversary, you invite you to: THE LOOP OF LEGACY, a series of webinars full of anecdotes, reunions and reflections to analyze what we were, who we are and what we want to be. The Loop of Legacy - Los Originales Date & Time May 15, 2024 01:00 PM Eastern Time (US and Canada)
Intersectionality in Marketing
From "diversity" to "inclusivity," no other term has been arguably misappropriated, misused, and co-opted in the business world than the concept of intersectionality, coined by renowned Black feminist legal scholar Dr. Kimberlé Crenshaw in 1989. Whenever I have worked alongside clients and marketing colleagues as a consultant, it was common to hear the term "intersectional" used to describe an array of things: Brands, marketers, research participants, or approaches to strategy.
Demand Grows for Spanish-Language Content on SVODs and FAST Platforms
Horowitz just released findings from FOCUS Latinx Volume I: Subscriptions 2024, an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences.
