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The Artificial Intelligence learning curve.
By Gonzalo López Martí - Creative Director
- Your kids are doing their homework with AI.
- You are probably toying with it too.
- The learning curve, however, is an asymptote.
- Don’t know what an asymptote is?
- No need to ask ChatGPT.
5 Years Later: America Looks Back at the Impact of COVID-19 [REPORT]
The most significant pandemic of our lifetime arrived as the United States was experiencing three major societal trends: a growing divide between partisans of the left and right, decreasing trust in many institutions, and a massive splintering of the information environment.
Slower Retail Sales in January, But the Economy is Still Expanding
Data released by the U.S. Census Bureau shows retail sales slowed in January following a strong holiday season but still rose year over year, National Retail Federation Chief Economist Jack Kleinhenz said.
The 2024 Multicultural Excellence Awards Spotlighted Marketers Who Aided and Lent Visibility to the LGBTQ+ Community
Members of the LGBTQ+ community often face circumstances that, at best, elide them from popular culture, or, at worst subject them to outright violence. Empathetic marketers recognize the injustice of such treatment and at times find opportunities to combat it. The 2024 Multicultural Excellence Awards took notice of such efforts undertaken in the past year and celebrated them.
A special Cupid for Valentine’s Day 2025.
Today we celebrate love and affection. Aside from its romantic undertones, Valentine’s Day — especially in our Latin countries — goes beyond the symbolic red roses to remind us of the incalculable value of friendship and family. To send a BIG HUG to our faithful readers, we’ve gotten a hold of a most enjoyable and fun-filled dialogue between a couple of emblematic ad people who candidly let us peek into their lives. Here, Hall-of-Famer Daisy Expósito-Ulla and her life-and-business partner, award-winning filmmaker Jorge Ulla, talk to the Creative Team from their agency, d expósito & Partners, revealing with humor and vitality some tips about how they met, their staying power and also share an amusing anecdote about two young creatives in need of money. Enjoy the piece. HispanicAd wishes a Happy Valentine’s Day to all our clients — ad and media agencies, TV and Radio stations and networks, Digital, P.R. and Research companies, and trade associations.
Why Super Bowl Ads’ Lack of Emotional Creativity Is No Laughing Matter
Move over Budweiser's cute young Clydesdale. The foal that starred in the beer brand's Super Bowl ad "First Delivery" may have captured viewers' hearts with his heroic, beer-carrying exploits at the Big Game, but it was not the only one-trick pony on the night.
TelevisaUnivision announces U.S. partnership for FIFA Club World Cup 2025
DAZN announced that it has entered into a wide-ranging partnership with TelevisaUnivision for the FIFA Club World Cup 2025 in the United States.
Digital Advertisers Are Finding Success in Radio
Advertisers are discovering that the power of radio isn’t just for building brand awareness—it’s a powerful tool for driving sales and lower-funnel conversions. One experienced digital Audio advertiser recently tapped into the magic of AM/FM radio to boost engagement and skyrocket conversions. By partnering with Audacy and harnessing Claritas’ AI-powered attribution model, they were able to pinpoint exactly which radio stations were moving the needle. This innovative approach not only linked radio ads to tangible online actions but also provided deep audience insights that allowed the brand to fine-tune their strategy for maximum impact. In short, radio is proving to be a game-changer for advertisers ready to mix traditional reach with digital precision.
Roberto Madan, a champion for Latinos at McDonald’s, passes at 100
Roberto Madan, a Cuban-American businessman who built a chain of McDonald’s restaurants and helped champion opportunities for U.S. Latinos within that company, passed today at the age of 100, at his home in Edison, N.J.
The Anti-Social Century and What It Means for Brands
Recently, I found myself reflecting on Derek Thompson's recent article in The Atlantic, "The Anti-Social Century," which examines how we in the U.S. increasingly are choosing isolation over connection and solitude over community. It's a powerful lens that offers insight into the cultural moment we're in as well as what this behavioral shift means for brands navigating our evolving zeitgeist. (And, no, Derek Thompson and I are not related, though his insights feel closely aligned with my reflections!)
