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2025 media and entertainment outlook

The economics of digital entertainment are being reshaped by independent creators, global social platforms, and the biggest technology companies. Studios and streamers may need to bulk up to compete.

Homeownership slips further out of reach for all California ethnic groups amid rising mortgage costs

Buying a home in California became less affordable for all ethnic groups last year, as interest rates remained elevated and the typical monthly mortgage payment for a median-priced detached home rose 6 percent compared to the previous year, the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.).

Inequities in HCP Training and Practices [REPORT]

Havas Health Network, the largest global health and wellness network, and Republica Havas Health, the award-winning cross-cultural healthcare and pharma marketing agency of Havas, have launched "The Hidden Divide: Examining Inequities in Healthcare Provider Training and Practices."

Lost in Translation: The Cost of Ending Federal Language Access Requirements

On March 1, 2025, President Donald Trump signed Executive Order 14224, officially designating English as the national language of the United States. Some might have found it surprising that the U.S. managed to make it 250 years without a designated national language, but the Founding Fathers didn’t see language as something the federal government should regulate.

TelevisaUnivision launches “LATITUDE”: A COMPREHENSIVE HISPANIC MUSIC LIBRARY TO ELEVATE LATIN SOUNDS WORLDWIDE

TelevisaUnivision announced the launch "Latitude," a carefully curated music library crafted by Hispanic composers and music experts. This new catalog delivers a fusion of traditional Latin rhythms with contemporary sounds, providing an unparalleled resource for filmmakers, content creators, and music supervisors seeking authentic Hispanic musical expressions for their video and media projects.

Are CMOs Now Entering the Gig Economy? [PODCAST]

On Scope host Mike Berberich and show producer Ryan Dinger react to a story in ANA Magazine on the rise of fractional CMOs. The duo outlined the pros and cons of this new development and speculate on if CMOs will now be entering the gig economy.

What’s behind March’s retail sales spike? [REPORT]

Last week, the Census Bureau released a strong set of retail sales figures. Total retail sales were up 1.4% over February and 4.6% higher than March last year. Of course, this came as no surprise to NRF, as our Retail Monitor data predicted this positive result.

Asian American Audiences Are Reshaping Sports, Digital Media and Beauty Trends [REPORT]

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest 2025 report – Breakthrough ROI: Investing in Asian American audiences and media.

A Powerful Brand Story Doesn’t Crumble Under Pressure

We all hate feeling like we’re being sold to (younger generations more than anyone). So, why do studies show that when asked if advertising influences our own decisions, most of us say no—but when asked if advertising influences other people’s decisions, we overwhelmingly say yes?

Teens, Social Media and Mental Health [REPORT]

Most teens credit social media with feeling more connected to friends. Still, roughly 1 in 5 say social media sites hurt their mental health, and growing shares think they harm people their age

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