Top News
2020s: The Decade of US Soccer
The 2026 FIFA World Cup is fast approaching and it will be the second time hosting for the USA after first hosting in 1994. And to this day it is still the most successful iteration of the World Cup, with record attendance (3.6M) and World Cup Final viewership (1.5B) – despite having only 52 games. By Arthur Forcione, Amrak Solutions Strategic Planner
2024 retail industry outlook [REPORT]
As retailers look to woo price-sensitive consumers in 2024, loyalty will have to be earned. To make that happen, trust will need to be the cornerstone of their profitability playbook.
The Future 100 Report: Key Takeaways
VML's The Future 100: 2024 Report was just released — and with it, insight for the present and predictions galore for the future. These predictions range from typical marketing fare (such as how retail will evolve to current gen Z buying trends) to the unusual and fantastical (AI children and virtual families becoming common, as the report stated that virtual children "could be commonplace by 2070."). Luxury experiences, whether travel or fashion, appear often — alongside wellness and health trends (such as "analog travel" and prioritizing rest, renewal, and relaxation), illustrating an emphasis on the desire for experience (which comes as no surprise, post-COVID-19).
The year ahead for procurement
Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies seven areas where the magnifying glass is likely to focus.
Corona Tools chooses Refuel Agency to Drive Brand Awareness
Starting in 1928 with the invention of the orange shears that revolutionized the citrus industry, Corona Tools has been a staple for landscaping and construction professionals. Today Corona Tools is driving their direct-to-consumer marketing into the future as they focus efforts on Hispanic industry professionals, and has selected Refuel Agency to lead their strategic marketing and brand awareness.
Total By Verizon on Univision Broadcast of the Big Game
Total by Verizon, a fast-growing prepaid no-contract wireless carrier from Verizon is bringing back 90’s Latin dance music and laughter to the Big Game with a new take on the hit merengue song “Suavemente.” The :30 spot is directed by comedian, producer, and musician Fred Armisen.
From Businesses and Banks to Colleges and Churches: Americans’ Views of U.S. Institutions [REPORT]
Americans overwhelmingly see small businesses as having a positive effect on the way things are going in the country.
Black Americans’ Views on Success in the U.S. [REPORT]
Most Black Americans consider themselves at least somewhat successful (66%). When asked to define what success means to them personally, 82% of Black adults point to the ability to provide for their family.
Creating connections with Black Americans across media
For Black Americans, content provides a common ground and sense of cultural credibility. Defined through media and exported globally in fashion, TV, music and more, this culture is fundamental in its ability to bridge meaningful connections with an increasingly diverse audience. And while representing Black America is already complex, 16% of the Black population is expected to be foreign-born by 20601. That means that content will need to continue evolving to stay relevant for this media-hungry audience.
Mecenas taps Polsky as EVP Revenue & Brand Strategy for COCINA
COCINA’s parent company MECENAS, announced the appointment of Andrew Polsky as Executive Vice President of Revenue and Brand Strategy. Polsky, a seasoned executive with extensive experience in multicultural digital media, joins MECENAS at a pivotal time to help position the company and all of its units into its next phase of sustained growth
