Top News
“AI” voted ANA 2023 Marketing Word(s) of the Year
In the 10-year history of the ANA Marketing Word of the Year, there has never been a winner by such a wide margin. AI is also the first repeat winner — it was the ANA Marketing Word of the Year in 2017.
Teens, Social Media and Technology 2023 [REPORT]
Despite negative headlines and growing concerns about social media’s impact on youth, teens continue to use these platforms at high rates – with some describing their social media use as “almost constant,” according to a new Pew Research Center survey of U.S. teens.
Brands missing social opportunities of sponsorship
But almost half (42%) of brands surveyed are not yet using their sponsorships to advance and demonstrate their sustainability and/or social equity agendas. A further 9% don’t know what if any use is being made of sponsorship to drive values. Just 49% say they are using sponsorship to promote sustainability or social equity.
The Jury Speaks
Circulo Creativo has gathered top creative executives that have participated as Jury Members to discuss their experiences.
Creative Trends Report 2024 [REPORT]
The report unpacks five macro trends, each with several sub trends to explore. Each trend uncovers creative trend news, unexpected possibilities, creative examples and what it means for businesses to set your brand up for success today..
A Picture’s Worth a Thousand Words – But Are They the Right Ones?
It's long been said that an image is worth a thousand words. Expressions, lighting, context and scenery, movement, color, and gestures are some of the elements that photography uses to deliver complex and layered messages that can be "read" in an instant. It's for this reason that photography is one of the most potent tools that advertisers and marketers can use, when they have just a few milliseconds to claim the attention of their audiences.
Attitudes on an Interconnected World [REPORT]
Exploring views about international engagement, travel and closeness to others around the globe
The LIBRE Initiative and Americans for Prosperity Partner to Launch: “Potencial Americano”
The LIBRE Initiative, a grassroots organization committed to empowering Latinos through freedom-minded solutions, is partnering with Americans for Prosperity (AFP) to bring its American Potential podcast to Spanish-speaking audiences in the Latino community.
Enrique Iglesias and Infuencer Media join force
Diamond-certified GRAMMY® Award-winning recording artist and songwriter Enrique Iglesias and music rights platform Influence Media Partners (Influence Media) have announced a new major partnership deal. Influence Media and Iglesias are partnering on the rights management of his pre-2021 recorded music rights including his independent masters and the Universal recorded music royalties along with Name, Image, and Likeness ("NIL") rights to expand future licensing opportunities.
