Top News
Elevating Creativity for Impact [REPORT]
During the 2023 ANA Global CMO Growth Summit, Spencer Fox, SVP, Global Business Lead at LIONS Advisory, shared how to adopt global gold standards from the top winners of the 2023 Cannes Lions Awards. Spencer introduced the Align, Build, and Embed (ABE) framework to drive a culture of creative effectiveness. This framework, launched by WARC, LIONS and ANA, identifies the three levels a brand organization, regardless of sector or size, needs to develop to deliver a culture of creative effectiveness.
Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness
A major new study finds the lower the audio word count per minute, the greater the brand standout, which in turn increases campaign web response.
8 ways to build credibility in marketing effectiveness
In the latest edition of The Wheelhouse, Tom Loughnan, Director of Analytics, recommends eight tools and techniques to elevate marketing effectiveness above the marketing sandpit and build credibility across client businesses, not just in the marketing department. Tom’s eight-point action plan is designed to make marketing effectiveness a key driver of better business performance.
Uncovering culture: A call to action for leaders [REPORT]
Uncovering culture explores the ways and extent to which US workers “cover”—that is, downplay known disfavored identities to fit into mainstream corporate cultures. This research questions orthodoxies of authenticity and power, including perceptions of psychological safety, to meaningfully move towards equity and belonging in the workforce.
ANA’s GLOBAL LEARNING DAY – November 20, 2023 – FREE ACCESS
Sharpen your skills for the year ahead with the ANA’s dynamic curriculum focused on marketing’s most timely areas of development – Brand Building and Creativity, Media Innovation, DEIB, and Sustainability.
The Simple Question That Gives Your Brand a Competitive Advantage
From one industry to the next, there's no question that business success relies on innovation. Innovation grows a business, and helps it stay ahead of the competition. While many marketers begin their quest for innovation by asking "what," more and more of today's highly successful businesses are the result of those asking "how?" Their objective is to identify ways to change up how consumers do things – the stuff of daily life – to make these activities easier, more convenient, or better.
Consumers loyal to streaming, but at what price? [REPORT]
KPMG media consumer survey indicates economic uncertainty, streamflation, and production delays test loyalty of streaming subscribers.
TV content distribution is evolving, and audiences are reaping the benefits
As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our 2023 State of Play Report. Case in point, Nielsen’s U.S. streaming top 10 list for the week of Sept. 18, 2023, included five different acquired titles1 that are available to stream on multiple services, with one title available on three platforms.
Radio Works to Drive Business Forward
Tapping into radio's loyal, attentive, and social audience yields a boost to the bottom line
