Top News
2025 Top 50 Global Retailers
The National Retail Federation today announced the 2025 Top 50 Global Retailers. Conducted by Kantar, the list ranks the leading international retailers based on their revenue throughout 2024.
Multicultural Marketing Isn’t Optional, It’s a Business Imperative [PO
In this episode of The New Mainstream podcast, Hernan Tagliani, President and Founder of Tagliani Multicultural, explores how shifting demographics are redefining marketing and explains why brands that fail to invest in multicultural marketing risk being left behind.
Retail Sales Grew in March But Consumers Are ‘Not Feeling Great’ as Tariffs Rise
Data released by the U.S. Census Bureau showed retail sales grew in March even though consumers continued to worry about the impact of rising tariffs.
TV or Digital: What’s winning global audiences?
The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While this digital surge has significantly impacted viewing habits, traditional media has proven resilient—especially broadcast television, which continues to draw substantial audiences for live sports, popular series, and local news.
Agencies & Marketing can work better with Procurement
Strategic Sourcing teams (aka “procurement”) play a vital and often misunderstood role in many companies vis-à-vis the relationships with marketing services firms.
Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting
Over the last six years, the Cumulus Media | Westwood One Audio Active Group has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors:
- Brand
- Creative
- Reach
- Recency
- Targeting
The Power of Household Identity in the New TV Era [REPORT]
Blockgraph, the privacy-first data collaboration platform designed to fuel the future of connected TV advertising, and the American Association of Advertising Agencies (“the 4As”) released new research report titled, “Reconvening in the Home: The Power of Household Identity in the New TV Era”. Ahead of this year’s upfronts, the research offers a strategic roadmap, revealing how household identity will increasingly play a central role in shaping upfront negotiations, outcome-based guarantees, multi-screen media planning, and performance-based measurement.
Suppression Superpower: Identifying Who You Don’t Want to Target Could Elevate Your Campaigns
Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn't simply about deciding who is ideal, but also who should be excluded.
The 2025 U.S. Latino GDP Report [REPORT]
The 2025 U.S. Latino GDP Report represents the 8th vintage of an annual series of reports which document the large and rapidly growing economic contribution of Latinos living in the United States. It is also the 29th full-length report that the Latino GDP team has produced as part of an ambitious research initiative which analyzes the contributions of Hispanic males and females across various geographies, including targeted states and major metropolitan areas.
