Top News
Is Hispanic Advertising Now Victim of a Wolf in Sheep’s Clothing?
Over the last month, data and research reports have validated the ongoing momentum of several trends about the U.S. Hispanic consumer audience. The common take-away? This segment continues to be the primary growth-driver across many business verticals, categories and brands. Perhaps most profound and compelling, a recent report from the UCLA Center for the Study of Latino Health and Culture: If the U.S. Latino population were its own country, the GDP would be the world’s fifth largest, outpacing even the United Kingdom, France, and India. What’s more, out of the world’s top 10 largest GDPs, the U.S. Latino GDP would be the second-fastest growing from 2020 to 2021, second only to China. Additionally, the latest Claritas Hispanic Market report shows Latinos are adding 4,021 people per day to the U.S. population, offsetting population daily declines in the non-Hispanic White segment (-2,340) and far outpacing the gains in African American/Black and Asian/Pacific Islander segments, at 918 and 828 added per day, respectively. In short, the Latino purchasing power and consumerism is showing no signs of plateauing, let alone declining. By Louis Maldonado
How Fintech is Changing the Way Gen Z Manages Money [PODCAST]
In this episode of The New Mainstream podcast, Lilah Raynor, CEO of Logica Research, explores the money management habits of Gen Z and Millennials and sheds light on AI's impact on financial services.
Why Cultural Competence Is Critical In The Age of Multicultural Data
Cultural competence is the ability to understand, appreciate, and interact with people from cultural backgrounds, values, and beliefs different from one’s own. While necessary for companies and brands aspiring to reach and engage multicultural audiences meaningfully, cultural competence is essential for programmatic media buyers who rely on data-driven strategies to target their ads.
New Data Showing the Highest School Enrollment Count in Years
Total school enrollment experienced a growth of 1.3 million from 2021 to 2022, reaching a total of 75.2 million students enrolled, according to new data from the 2022 Current Population Survey (CPS). This marked the highest enrollment count since 2019 of 76.1 million students, from which it was not significantly different. Since 2020, school enrollment has steadily increased and has rebounded to pre-pandemic levels; however, total school enrollment in 2022 remains lower than the 76.8 million students in 2018. Overall, the percentage of individuals age 3 and above enrolled in 2022 (23.7%) remains lower than in 2019 (24.3%).
74% of American Workers are Moderately or Highly Concerned About Their Workplace Well-Being [REPORT]
The fourth annual Workplace Wellness Survey examined worker attitudes towards employment-based benefits in the workplace, as well as a broad spectrum of financial well-being, employment-based health insurance and retirement benefit issues.
Women in the Workplace 2023
This year’s research reveals some hard-fought gains at the top, with women’s representation in the C-suite at the highest it has ever been. However, with lagging progress in the middle of the pipeline—and a persistent underrepresentation of women of color—true parity remains painfully out of reach.
Cinelatino Celebrates 30 Year Anniversary
Cinelatino is commemorating its 30th anniversary this month, marking three decades of captivating storytelling for Latinos across the Americas.
Gray Promotes Jason Hall to Vice President
Gray Television, Inc. announced the promotion of Jason Hall to Vice President of Spanish Media Sales, GrayTV Telemundo Station Group.
Engagement and emotions are triggered by audio
A recent study using neuroscience and cognitive research has found that audio ads consistently drive higher levels of engagement compared with other media formats. Not only that, but this high level of engagement persists whether the audience is listening to music or podcasts. These results highlight the strength of audio as a medium. When used the right way, it outperforms many other media channels in driving engagement, brand breakthrough and recall.
The Dallas Fort Worth International Airport launched a campaign to promote online food ordering with BeautifulBeast and TRUth Media
DFW International is one of the largest and most innovative airports in the country. It is constantly looking for ways to transform the way people travel in order to lower the stress that naturally comes when navigating any airport. The goal is to deliver a better experience for the passenger. One of the things that generally contributes to the stress of traveling is waiting in lines to order food. So to reduce the waiting in line, now DFW offers “Online Ordering,” a service to order food and beverages from the concessions though the internet, from the DFW website or their app.
