Top News
The Power of Household Identity in the New TV Era [REPORT]
Blockgraph, the privacy-first data collaboration platform designed to fuel the future of connected TV advertising, and the American Association of Advertising Agencies (“the 4As”) released new research report titled, “Reconvening in the Home: The Power of Household Identity in the New TV Era”. Ahead of this year’s upfronts, the research offers a strategic roadmap, revealing how household identity will increasingly play a central role in shaping upfront negotiations, outcome-based guarantees, multi-screen media planning, and performance-based measurement.
Suppression Superpower: Identifying Who You Don’t Want to Target Could Elevate Your Campaigns
Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn't simply about deciding who is ideal, but also who should be excluded.
The 2025 U.S. Latino GDP Report [REPORT]
The 2025 U.S. Latino GDP Report represents the 8th vintage of an annual series of reports which document the large and rapidly growing economic contribution of Latinos living in the United States. It is also the 29th full-length report that the Latino GDP team has produced as part of an ambitious research initiative which analyzes the contributions of Hispanic males and females across various geographies, including targeted states and major metropolitan areas.
Tackling the Media Mix: How Advertisers Can Overcome Fragmentation in 2025
TV advertising is more fragmented than ever, which has increased complexity for advertisers to get the media mix right. Viewers are consuming content across a fragmented ecosystem that spans linear TV, virtual cable, and streaming platforms, each with its own set of challenges and opportunities. To capture audience attention in 2025, advertisers must rethink their approach — balancing reach with precision, embracing multi-layered strategies, and leveraging emerging opportunities to maximize performance.
Owned Media Strategy in 2025: Tips, Trends & Tactics
Owned media channels have always offered excellent opportunities for public relations (PR) professionals to connect with their audiences. But as traditional advertising costs rise, consumer behaviors change and third-party data access shrinks, your owned media strategy matters more than ever. Let's explore how you can build an owned media program that drives real business results.
Performance versus Brand: Can Values Unlock Success in Both?
For years, marketers have wrangled with the balance between brand and performance marketing; between building long-term equity and driving immediate conversions. Which one is more important? While long-term customer relationships are critical, it only matters if your brand has the revenue to move forward today. Too often, this industry conversation is framed as an either-or trade-off.
Latinas in advertising: The untapped powerhouse agencies can’t afford to ignore [REPORT]
As a Latina who has worked in the Hispanic marketing industry for over 20 years, I have spent my career uncovering the potential of our market. And let me be clear—the opportunity is massive. The U.S. Hispanic market represents a $2.7 trillion economic force. Latinos account for 51% of the country’s population growth, and we are one of the most influential and affluent consumer groups. Even more striking? We are young—58% of U.S. Hispanics are under the age of 34.
Winning the Launch
For many marketers, launching a new product is an exciting opportunity that sometimes comes with its own unique set of challenges. The goal isn't just to introduce a new product into the market but help it stand out quickly and effectively in a crowded marketplace.
Advertising Is Being Rebuilt. Independent Agencies Have a Window. Talent Does Too.
Over the past year or so, the advertising and marketing industry has gone through a shift many had seen coming from a mile away. What started as budget tightening quickly turned into something deeper. By now, we all know the headlines - thousands of job cuts, months of steady decline, and an industry-wide pivot that's no longer just reactive. By John Santiago - Chief Executive OfficerChief Executive Officer at Sangre
