Top News
Fútbol de Primera acquires exclusive Spanish language audio/streaming rights to Copa América 2024.
Futbol de Primera Inc (FDP RADIO) the Official Spanish Audio partner of the FIFA World Cup 2026 has acquired the exclusive Spanish language audio and streaming rights for the 48th edition of CONMEBOL Copa América 2024.
Telemundo to premiere ” VUELVE A MI’
Telemundo announced the premiere date of its new original series, Vuelve a Mí, starting Monday, October 9 at 9pm/8c. Starring William Levy (as Santiago), Samadhi Zendejas (as Nuria), Kimberly dos Ramos (as Liana), Ximena Herrera (as Amelia) and Ferdinando Valencia (as Braulio), Vuelve a Mí is a drama full of romantic entanglements in which a mother's unconditional love for her son becomes the common thread that drives the story.
The U.S. Census Bureau released new tables from the 2022 Current Population Survey Annual Social and Economic Supplement.
These tables provide information on marital status, educational attainment, employment status, occupation, earnings, and other social and economic statistics by age and sex and Hispanic origin, and for the Asian alone, Asian alone-or-in-combination, black alone, black alone-or-in-combination, older and foreign-born populations.
Genaro Perez named CMO at Peter Piper Pizza
Peter Piper Pizza, the "food, family and fun" fresh-made pizza restaurant, has named seasoned restaurant industry executive Genaro Perez as the brand's chief marketing officer, effective immediately.
State of Play Report [ REPORT]
Nielsen released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape highlighting data and insights from Gracenote, Nielsen’s content solutions business unit. The new report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers who now spend 10.5 minutes per session deciding what to watch.
Cross-Garden, Not Cross-Channel, Is the Future of TV Advertising
Years ago, at the beginning of streaming, many thought that making the key parts of TV advertising work "cross-channel" (i.e., between streaming and linear TV) would be the biggest challenge in the future of video advertising. In other words, modifying planning, buying, and measurement tools; processes; and teams to work across all of the old and new channels that people would watch would be the industry's biggest problem to solve. Preparing for a streaming video world seemed like a repeat of the transition that the media world went through when it integrated cable TV advertising into a world that had been created for broadcast only.
EstrellaTV’S ‘ALARMA TV’ expands to ONE-HOUR
EstrellaTV, the award-winning Spanish language broadcast and streaming network of Estrella Media, is expanding its nightly news magazine series Alarma TV to one hour starting Monday, September 4, at 10 p.m./9 p.m. CT.
VME Kids presents “Polly”: The Networks New Addition to the Screen
VME KIDS, the leading channel in preschool education, is proud to announce the addition of Polly, a charming character who comes to bring joy and learning to our screens. This exciting launch marks a new chapter in our mission to provide educational and entertaining content to the youngest ones.
National Park Service launches Mi Parque, Mi Historia Campaign
With the National Park Service's (NPS) 107th birthday on August 25, NPS is launching "Mi Parque, Mi Historia," a campaign that invites Hispanic/Latino communities, families, and individuals to share their personal connection to parks and the outdoors.
How to maximize the value of programmatic data through audience segmentation
In this article, I will delve into the significance of audience segmentation in programmatic advertising and provide valuable tips to enhance its overall effectiveness. By Mario X. Carrasco
