Top News
Media ROI. [VIDEO]
Looking for fresh evidence on audio and radio advertising ROI? Look no further than one of the world’s largest media agencies. WPP Media and Radiocentre have released a major new analysis of the sales effect of AM/FM radio andi dgital audio.
The Power of Collaboration: Reinventing Brand Storytelling in a Changing Market
Strategic partnerships aren’t a passing trend—they’re redefining how brands connect, create, and stay relevant.
Many presenters lose their audience within the first 30 seconds. [INSIGHTS]
Many presenters lose their audience within the first 30 seconds. By Nancy Duarte - CEO at Duarte, Inc.
Stop Trying to Impress Your Clients. Get Curious About Them Instead.
After years of agencies, I thought I understood my clients...until I became one. For most of my career, I was on the agency side. Fast-paced. Deadline-driven. Client calls, brainstorms, pitches, repeat. By Madison Lazas - PR & Comms Strategist for Brands, Execs & High-Stakes Moments
Culture Decoded – How Hispanic GenZ Redefines Authentic Brand Engagement. [REPORT]
Hispanic Gen Z consumers are reshaping the way brands connect with culture and audiences.
RFP Best Practices when Selecting a Hispanic-Segment Agency
A practical guide for HR leaders and brand teams to design RFPs that surface culturally fluent, high-performing Hispanic agency partners.
Guess how many brand cue references were needed in a 30-second ad for 100% of people to remember who it’s from?
To explain… Andrew Tindall analyzed System1 and Effie Awards data and found that if your 30-second ad includes seven recognizable brand cues, recall rises to 100%. By Elena Jasper - CMO @ Marketing Architects | Marketing Effectiveness Student & TV Advertising Enthusiast
IMMIGRATION RAIDS IMPACT [REPORT]
Immigration Enforcement Is Reshaping Consumer Behavior, Public Trust, and National Sentiment Our survey findings reveal the consequences of immigration enforcement, particularly ICE raids, on Hispanic communities and broader American society, influencing spending habits, public engagement, brand trust, and national identity.
The end of PR’s vanity metrics era [INSIGHTS]
Here’s a fun PR math problem: 3 billion impressions x zero impact = (yes,) zero. By Catherine Merritt - CEO at Spool
Why Higher Ed CMOs Burn Out Fast
The chief marketing officer has become higher education’s newest indispensable hire. Presidents and boards increasingly expect their CMOs to fix declining enrollment, rebuild reputation, and even stabilize shaky fundraising pipelines while budgets shrink. As The Conversation recently reported, institutions are hiring more CMOs than ever because marketing is no longer viewed as optional. It is mission critical. By Jamie Ceman, Ed.D. - Two-time AMA Higher Ed Marketer of the Year | Ed.D in Change Management and Leadership
