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When Actual Practice Deviates from Contract Terms
Virtually all advertisers have formal contracts in place with their advertising agency partners. Most of these organizations have reviewed industry association contract templates and engaged outside legal counsel to review and customize agreement terms and conditions to satisfy their expectations.
Trade Groups define “MADE FOR ADVERTISING” websites
A consortium of marketing and advertising trade organizations released a detailed definition of so-called “Made for Advertising” websites that the ANA said in a recent report comprise 21 percent of impressions and 15 percent of ad spend.
The future of the consumer industry [REPORT]
The future is fast approaching, and the consumer industry is on the precipice of dramatic change that will significantly impact the markets, models, and mechanics of consumer companies over the next decade. With all this uncertainty, one thing is clear: The strategies that led you to today likely won’t get you to the future.
Public Trust in Government: 1958-2023
Public trust in the federal government, which has been low for decades, has returned to near record lows following a modest uptick in 2020 and 2021. Currently, fewer than two-in-ten Americans say they trust the government in Washington to do what is right “just about always” (1%) or “most of the time” (15%). This is among the lowest trust measures in nearly seven decades of polling. Last year, 20% said they trusted the government just about always or most of the time. Among Asian, Hispanic and Black adults, 23%, 23% and 21% respectively say they trust the federal government “most of the time” or “just about always” – higher levels of trust than among White adults (13%).
GOYA CARES releases new docufilm to raise awareness of child trafficking [VIDEO]
Goya Cares released VICTIMS, now streaming on GoyaCares.com, a revealing documentary based on actual events that shows the heartbreaking epidemic of human trafficking in the world, and the disturbing moments that a family faces when trying to recover their daughter.
56% Of All Undergraduates Are First-Generation College Students
First-generation college students across the U.S. bring dedication, grit and fresh perspectives to their higher education institutions. Many of them also face more academic and financial challenges than their continuing-generation peers.
Research Finds $113T Unseen Wealth Creation Engine Making Latinos “non-traditional wealth bankers” instead of “underbanked”
According to a new report issued by Finhabits, Latino wealth has grown 12% annually for the past 10 years and the rate is 2x Non Latino Whites and has the potential of reaching $113T by 2050. Finhabits sees that 90,000 Latinos inside their fintech ecosystem are saving 6.5% of their salary regardless of income. Latino is an Everyday Saver and at that rate, even with lower household income, are accomplishing the industry recommended norm in savings. By: Ana Ceppi, SeniorMarCom advisor with 10+ years of Financial services and HealthCare experience and Founder of Factivist LLC
The People-First Advertising Lessons of the Hollywood Strikes
The full impact of the ongoing Hollywood writers' and actors' strikes has yet to be felt within the TV programming ecosystem, but the continued lull in production of new long-form content is going to have reverberating effects on the media landscape as we head into 2024. Advertisers need to recognize and react to the real-world implications when it comes to TV inventory.
Americans’ Dismal Views of the Nation’s Politics [REPORT]
Americans have long been critical of politicians and skeptical of the federal government. But today, Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon.
Marketers Balance the Promise and Peril of Generative AI
While juggling concerns such as the volatile economy and the increasingly complex management of customer relationships, marketers now have the added responsibility of figuring out how to harness the power of the hottest technology around — generative AI — while confronting the myriad challenges it presents. AI has ignited great enthusiasm among many brand managers who envision it as a vehicle to make their work more efficient, innovate new kinds of ad content, and improve the all-important customer experience. Yet making it a part of their day-to-day operations remains a work in progress.
