Top News
Exploring New Media Channels for Your Brand
Many brands who invest in paid social media use Meta channels, Facebook and Instagram, as their go-to channels. These platforms reach billions of users, and they are mature in the sense that they have reliable data and tools for advertisers. That said, depending on your business goals and the audience you're trying to reach, it's worth exploring other channels to convert users to customers.
Almost Half of Marketers Do Not Trust the Reliability of Their Data Due to Fragmented Tools and Poor Integration
Zeta Global announced a Forrester Consulting Opportunity Snapshot, “Elevate Your Integration Strategy for Maximum Business Impact.” This study was commissioned by Zeta Global to examine the current state of marketing technology and the biggest challenges that brands face in their quest to improve customer experiences and accelerate growth.
Marco’s Pizza appoints Denise Lauer as Chief Marketing Officer
Marco's Pizza has appointed seasoned brand marketing leader Denise Lauer as Chief Marketing Officer. This appointment comes at a pivotal time as Marco's focuses on aggressive franchise development, product innovation, and accelerates unit level sales strategy.
What Is Audience Segmentation?
A one-size-fits-all approach won't suffice when it comes to capturing and retaining the attention of your audience. This is where audience segmentation comes into play — a powerful strategy that enables you to divide your target audience into groups, allowing for personalized and targeted marketing efforts.
Are we underestimating the long-term effects of advertising?
I am sure that is true, but does econometric modeling capture all those indirect effects? No matter how sophisticated the model, I suspect much of the indirect, multiplicative effects of advertising go unmeasured. By Nigel Hollis
Conditions are ‘Still Moving in the Right Direction’ Even With Slower Growth Expected
Consumer spending – which makes up 70% of GDP – increased at an annual rate of 4.2% in the first quarter, which was four times the 1% growth in the fourth quarter of 2022 and the fastest growth since mid-2021 despite strong headwinds from interest rates and inflation.
De Los, Powered by the Los Angeles Times
De Los, a new brand and multimedia platform exploring everything Latinidad. De Los, a community-driven brand and platform powered by the Los Angeles Times, launched. Created as a space to explore all things Latinidad – in Los Angeles and across the country – De Los offers reporting and commentary, graphic comics and topical social videos, a forum to celebrate or critique the news of the day, and a way to connect through a shared sense of culture and identity.
Is this really the 3rd age of effectiveness?
I have just watched The 3rd Age of Effectiveness presentations. Kudos to Les Binet, Dr Grace Kite, and Tom Roach for their compelling, empirically-based presentations and the IPA for making those presentations available to those of us not at Cannes. By Nigel Hollis
Generative AI: A Creative Revolution in the Marketing Landscape
Over the past several months, the increased availability of high-quality generative artificial intelligence (AI) has changed the way we write and create. Epitomized by systems like ChatGPT and Midjourney, this new game-changing technology is having a ripple effect across all industries, actively bestowing on us the ability to generate content, solve problems, and answer questions faster and often more accurately than most people can manage.
Beyond belt-tightening: How marketing can drive resiliency during uncertain times
With the economy still sending mixed signals, it’s no great surprise that companies are feeling skittish and cutting costs. Unfortunately, the marketing budget is often the first to go. In December 2022, we surveyed nearly three dozen chief marketing officers (CMOs) of major North American consumer companies. On average, they told us that their company boards demanded an 8 percent reduction in marketing expenditures over the previous 12 months. In some cases, marketing budgets were cut by as much as 10 to 20 percent. One large public company even slashed its marketing budget by more than 20 percent.
