Top News
Mexican consumers seek value and convenience—and find it online
Consumers in Mexico are feeling slightly more optimistic about both their country’s economy and their own ability to meet financial commitments in the coming year—but that doesn’t mean they’ve stopped looking for ways to spend less. In fact, their persistent quest for value is the main reason many of them continue to shop online: e-commerce still has a larger market share than it had before the COVID-19 pandemic. These are among the findings of a ConsumerWise survey conducted in early 2023 among more than 1,000 Mexican consumers across income groups. The following five charts show highlights from the survey.
Cesar Conde upped at NBC Universal and now will once gain oversee Telemundo.
NBC Universal has added more responsibilities to Cesar Conde now chairman of the NBC News Group. He will add oversight of Telemundo as well as NBC Universal Local TV.
Mic Drop: Global Artist Camilo Joins Ritmo y Color McDonald’s, Inviting Fans Nationwide to Vote for Concert Destinations
Fans across the country are in for the hottest music and art mashup of the summer with the return of Ritmo y Color. This year, McDonald’s USA is taking the third annual celebration of Latino pride and culture to a whole new level with a fiery lineup featuring three headline performances by Colombian singer-songwriter and five-time Latin GRAMMY® winner, Camilo, plus augmented reality art installations by seven visual artists across select U.S. McDonald’s restaurants.
What New Social Media Laws Mean for Brands
Federal and state laws regulating social media for teens and children could have repercussions for advertisers
Five Cs of Creativity: Lessons from Cannes Lions ’23
The infectious excitement pulsating through the Croisette always revolves around the world's most creative minds. Cannes Lions 2023 did not disappoint — from Lizzo to Spike Lee to a sheer-clad Rihanna, the potential for human creativity galvanized delegates hailing from São Paulo to Shanghai. Creativity is at the core of humanity and here are the Five Drivers of Creativity that I observed during the Festival — Conviction, Challenge, Courage, Clout, Coalition.
Bayesian Media Mix Modelling: Cure-all or caveat emptor? [INSIGHTS]
The “Bayesian versus traditionalist” tribal conflict has reached the media mix industry. Until recently, this had been a rarefied debate, limited to the data scientists who work in our marketing effectiveness practice. But there’s evidence that is shifting from the theoretical to the practical in the sector.
How Multicultural Data Can Transform Global Programmatic Media Buying
According to the U.S. Census, multicultural consumers, wielding $4 trillion in spending power, are driving population growth in the U.S. and will become the majority by 2044. While Hispanics are the largest ethnic group, Asian Americans are the fastest growing. When you consider the global economy, the impact of multicultural consumers becomes even more significant.
The Latin GRAMMY Cultural Foundation® and The Latin Recording Academy® select BODEN Agency as new PR partner
BODEN Agency was selected to spearhead public relations efforts for the Latin GRAMMY Cultural Foundation®, effective immediately. The agency will also support the Latin Recording Academy® with measurement and analytics.
TELEMUNDO surrounds FIFA WOMEN’S WORLD CUP AUSTRALIA & NEW ZEALAND 2023™ with robust multiplatform programming
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™ presents its extensive multiplatform programming including dedicated coverage, ancillary programming and special editions of network shows to enhance the coverage of the highly anticipated tournament with all 64 matches broadcasting live – 33 on Telemundo and 31 on Universo – and streaming live in Spanish on Peacock.
