Top News
Entravision Appoints Michael Christenson as Chief Executive Officer
Entravision announced that Michael Christenson has been appointed Chief Executive Officer, effective July 1, 2023.
Gen Z Discover Podcasts Through Social Media [REPORT]
Gen Z monthly podcast listeners in the U.S. got an early start in listening to podcasts, are likely to discover podcasts through social media, and take action because of podcast ads.
Global Ad Market Keeps Growing due to counter-cyclical vertical and retail media
The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $842 billion this year, +4.6% growth vs. 2022 ($805bn).
Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination are still on basis of age, gender and care-giving status. Disabled respondents report the worst lived experiences.
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
With so many to choose from, marketers have their hands full as they weigh the options, allocate their budgets, and then validate their decisions. And as varied as the measurement landscape is today, the challenges will only increase as new channels come to market—unless marketers shift to think more holistically about their measurement.
“First Look” at Programmatic Media Transparency [REPORT]
The current $88 billion open web programmatic media ecosystem is rife with waste, but advertisers could generate as much as $20 billion in efficiency gains by implementing certain steps, according to a new ANA report.
Surprising Trends For US Latinos
The U.S. Hispanic Chamber of Commerce (USHCC) and Chemistry Cultura unveiled a jointly-commissioned research study called THE LATINO MOSAIC. The statistically significant survey polled 1,427 U.S. Hispanic adults, from a wide swath across country-of-origin, age, acculturation level and language preference. Concurrently, the study also included a "control test" of equivalent size from the general market population. The combined results deliver the latest snapshot of the Latino demographic, currently representing one-in-five Americans.
Who’s Oldest or More Educated? Demographic and Socioeconomic Portrait of Race/Ethnic and Ancestry Groups
New American Community Survey (ACS) population tables released contain the answers and a trove of other detailed data on hundreds of race, Hispanic origin, ancestry and tribal groups.
US Census Shows Hispanic Radio Is Key In Growth
The 2023 Hispanic Radio Conference opened with data showing just why Hispanic radio is not to be ignored. The afternoon keynote featured the US Census Bureau’s Roberto Ramirez, Assistant Division Chief of Special Population Statistics at the Bureau’s Population Division, and Merarys Ríos-Vargas, Chief of the Population Division’s Ethnicity and Ancestry Branch.
Show Me The Money: Radio’s Reach Vs. Revenue
If the Hispanic population is growing as fast as US Census data indicates, why aren’t Hispanic radio stations getting more revenue they deserve? This question was at the core of a Thursday roundtable during the Hispanic Radio Conference that brought together agencies, radio managers, and statisticians. Moderated by Isabella Sánchez, Vice President of Media Integration at Zubi Advertising, the panel provided valuable insights on ad spending, audience reach, the role of influencers, and the need for creativity in the industry.
