Top News
What is social media?
Social media comprises the applications and websites that allow people to interact with other users, businesses, communities, and content.
Audio Fuels the Funnel
How performance-driven brands deploy audio to conquer the full marketing funnel
Messi to amplify USA Soccer ¡ PUNTO !
Lionel Messi has agreed to join Inter Miami, this is a pinnical moment for USA Soccer and the MLS. He will bring fanfare, 114 million Facebook fans, unite and divide US Hispanic Soccer fans, Miami wins and the USA wins with this move. Big News.
2023 telecom industry outlook [REPORT]
In the year ahead, telecommunications companies will be focused on delivering advanced connectivity and higher performance to customers while reinforcing value and competitiveness. Our 2023 outlook examines five trends shaping telecom industry growth and business strategy, from 5G monetization to edge computing to an increasing focus on sustainability.
Why Can’t We Connect with People as Strongly as We Do with Our Devices?
Since the end of the pandemic, there has been a seismic shift toward living in the moment and not experiencing everything through a screen. As we were all forced to stay in our homes and not engage in normal in-person meetings, we all longed for the day that we could see each other again. So were brands and agencies, who spent the time alone from customer interaction retooling their industries to become fully digital.
Does a Purpose Help Brands Grow?
There’s a distinct path to differentiating a brand by delivering higher-order Elements of Value.
Cultivate Meaningful Growth – Empowering Your Business with Culture Marketing Strategies for Upwardly Mobile Hispanic Consumers
By Gaby Alcantara Diaz - Semilla According to Ipsos' findings on Hispanic wealth in America, Hispanics are gaining substantial wealth. Currently, one in five Hispanic adults is considered affluent, with a similar ratio observed among affluent individuals from the Gen Z population. This is in comparison to one in fifteen affluent boomers/seniors. Despite many of these households being raised in middle-class backgrounds, nearly one in four grew up in poverty. Nevertheless, they have achieved upward mobility, with their household spending surpassing their non-Hispanic white counterparts by 16% annually. In total, Hispanic households possess a staggering $12.8 trillion in net worth.
NBCUNIVERSAL begins promotion for the 2024 Paris – Olympic & Paralympic Games
NBCUniversal announced in May that the NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of Paris 2024.
ANA Releases Updated Media Buying Contract Template
The Association of National Advertisers (ANA) has updated its services agreement template for advertisers to use when contracting with media buying agencies as part of the trade group’s ongoing efforts to increase transparency between clients and agencies.
Agencies: Catching Up On Key Industry Financial Trends
The advertising agency business has often been under-estimated, including by many of its practitioners.
