Top News
2026 Experiential Marketing Must Haves ….
In 2026, experiential marketing must move from activation to strategic experience architecture. As live events and venues continue to invest in technology and infrastructure, the real differentiator in 2026 will be strategic experience design, not activation volume. But before investing in more tech, activations or formats your FIRST step in 2026 must be to assess your current experiential strategy & portfolio of events. By Virginia Ocampo - Diector Global Strategy @Spiro
2026 Hispanic Audio Today. [REPORT]
For marketers who target U.S. Hispanic consumers, it comes as no surprise that audio continues to be one of the most reliable parts of an increasingly fragmented media landscape. Advertisers are managing tighter budgets while pressure to deliver outcomes remains high; this means channels with scale and stability are more valuable than ever. As digital platforms adapt to changing privacy rules which can impact efficient targeting, broadcast radio remains insulated from those forces. It delivers audiences without depending on digital signals that are becoming harder to decipher. More than 93 percent of Hispanic adults tune in each month, making radio one of the most consistent and dependable ways for brands to reach this fast-growing consumer group at scale.
2026 The Year of The Brand
After reading the McKinsey’s State of Marketing 2026 report (link below) this week, it’s fascinating how the pendulum has finally swung back. After a decade of chasing dashboards, marketers are rediscovering something oddly radical: brand actually matters again. By Fraser Thomson - Head of MarketingStrategic Growth Marketer
When the RFP Arrives, It’s Too Late: The New Rules of Agency Selection
For decades, agencies have treated the RFP as the moment that mattered. The brief arrived. Then the war room opened. And the pitch became the battleground. By Mark Duval - Founder of The Duval Partnership
LEADERS FROM BEAUTIFULBEAST, DIESTE AND THINKNOW JOIN THE HISPANIC MARKETING COUNCIL BOARD OF DIRECTORS
The Hispanic Marketing Council (HMC) announced that Roy Kokoyachuk, co-founder and principal of ThinkNow, Franco Caballero, managing director at Dieste, and comeback member and past HMC Chair Aldo Quevedo, CEO of BeautifulBeast, have joined its board of directors. These new board members will work closely with HMC Chair Jose Villa, president of Sensis, the organization’s governing bodies, executive committee, and executive director to further HMC’s mission of elevating the role Latinos play in fueling the U.S. economy and helping brands authentically and effectively tap into this powerful growth market.
¡Ya Basta, Nuestra Batalla Comienza Hoy! – – – Enough is Enough, Our Battle Begins Today!
I’ve spent decades in this industry, long enough to see a pattern that’s impossible to ignore: Latinos have repeatedly been left behind. We’ve been overlooked in boardrooms, bypassed for promotions, and shut out of the C-suite. Today, the headlines tell an even more troubling story—mass layoffs and decisions that disproportionately impact proven Hispanic leaders. Multicultural departments have been gutted, leaving little expertise or commitment to driving growth through the Hispanic market. By Gene Bryan - CEO of HispanicAd
Global economic outlook 2026
As anticipated in our last global economic outlook, elections around the world have driven notable policy changes that altered the trajectories of inflation, borrowing costs, currency values, and trade and capital flows in 2025. One significant development was that the United States raised significant barriers to trade, disrupting supply chains and creating financial market volatility. Since then, it has struck trade deals with numerous countries, reinstating some predictability in those trading relationships, albeit at higher costs. Restrictive US trade policy has also pushed other countries closer together, with numerous trade deals being inked among non-US countries.
Univision News rebrands as N+ Univision
N+ Univision continues to strengthen its role as the most reliable and relevant news source for Hispanic audiences nationwide. The rebrand marks a new chapter focused on delivering high-quality journalism, backed by unmatched coverage and the strongest Spanish-language newsroom in the industry.
Telemundo names Adrian Santucho SVP of Unscripted Content
Telemundo announced the appointment of Adrian Santucho as Senior Vice President of Unscripted Content. Santucho will report directly to Javier Pons, Chief Content Officer and Head of Telemundo Studios at NBCUniversal Telemundo Enterprises.
2026 ………….
As we look to 2026, our industry stands at a creative crossroads—where technology, culture, and purpose converge. If I’ve learned anything leading ideas that cross borders and hearts, it’s that the most powerful creativity, now as always, begins with humanity. By Luis Miguel Messianu - Founder-President-Chief Creative Officer @ Messianu/Edelman/Lerma
