Top News
Men, Women and Social Connections [REPORT]
As public debate and discussion over the status of men in America continues, some have raised concerns about men’s struggles with loneliness. A new Pew Research Center survey finds that, compared with women, men don’t report that they feel lonely more often or have fewer close friends. However, men do seem to turn to their networks less often for social connection and emotional support.
Habit: the established brand’s undervalued advantage
Whether it is the result of preference, routine, or dependency, habit has a powerful influence on purchasing behavior, but one that I suspect many marketers undervalue. By Nigel Hollis
Why brands are falling short with their media strategies [REPORT]
Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact.
Evolve, don’t dissolve DE&I: A Case for Multicultural growth
In recent years, multicultural cohorts have emerged as undeniable powerhouses, reshaping the U.S. political, cultural and economic landscape. For companies operating in today’s polarized sociopolitical climate, the stakes couldn’t be higher. Corporate America finds itself at a crossroads on diversity, equity and inclusion initiatives that influence their ability to authentically engage with diverse consumer cohorts driving the next wave of business growth.
Major AM/FM Radio Campaign Drives Significant Brand Awareness And Growth In Leads And Sales
One of the largest tests of AM/FM radio advertising was conducted in Spring 2024 in just over twenty local markets. The campaign ran across a broad mix of small, medium, and large markets. The two-month AM/FM radio campaign featured heavy media weight with ~500 monthly GRPs, generating a monthly reach of 75% and a seven frequency. The campaign featured a two-week burst followed by two dark weeks and then another major two-week pulse. In the test markets, three out of four people were exposed to the campaign monthly an average of seven times.
Washington Nationals, Costa Media extend Spanish-language radio partnership through 2027 season
The Washington Nationals announced an agreement with Costa Media, extending the official Spanish-language radio broadcast partnership through the 2027 season. During the Nationals’ upcoming season, fans can tune in to DC 87.7 FM and La Pantera WFAX 100.7 FM/1220 AM for live Spanish-language broadcasts for both home and away games, with in-game play-by-play analysis, 15-minute pre- and postgame shows, in-depth organizational reporting and player interviews.
Economic Inequality Seen as Major Challenge Around the World [REPORT]
A new Pew Research Center survey of 36 nations finds widespread public concern about economic inequality. And when asked what leads to this inequality, most people across the countries surveyed point to the intersection of wealth and politics.
Creative Optimization Is All About Orchestration and Relevance
Ad tech is ever-changing, a truth proven out by the short lifespan of some of its central terms. We have moved on from several integral shorthand phrases that found their way out of favor – like "online behavioral data" and "data management platform." More recently, we've seen the deprecation of platforms like Amazon Ad Server and Oracle Advertising. Meanwhile, there's another term, enduring since the early days, that now flirts with obsolescence. That phrase is "dynamic creative optimization" which is too limited to describe its real meaning, and its critical importance for the current moment.
The Americanisation of Media
The history of media agencies began with an arrogant lack of interest in the media process by those leading full-service agencies, mainly account handlers who considered (with some justification) that their clients couldn’t care less about the boring detail on how their media money was spent. Today we have an industry unrecognisable from those days, shaped in large part by technology and the social media platforms constructed with it.
Emmis Launches Bilingual La Exitosa 98.7 in New York
Emmis Corporation announced the launch of New York’s La Exitosa 98.7 FM/1190 AM, with a bilingual adult contemporary format, playing English and Spanish language hits from the 1980s through the 2000s. Now, Madonna, Ricardo Arjona, Prince, Shakira, Phil Collins, Chayanne and Bryan Adams share a new home.
