Top News
All Media Should Become Performance Media
The digital media landscape and its associated advertising models are being shaken to their core by the move to a cookieless landscape and increasing privacy restrictions. But are they really? And even if so, is that a bad thing?
GALLEGOS United Bolsters Senior Leadership Team
Rounding out the recent addition of Pepe Aguilar as the agency's Executive Creative Director, the new GALLEGOS United leadership team will comprise Jose Pablo (JP) Rodriguez in a promotion to the role of Managing Director, James Kulp who is promoted to Executive Director, Head of Account Management, and Rosa Cubas who joins the agency as Head of Strategy.
Canela Media enters into Co-production Deal with Hemisphere Media Group
Canela Media announced an exclusive two-year partnership with Hemisphere Media Group, Inc. The partnership aims to co-produce original films in 2023 and 2024.
Thinking beyond markdowns to tackle retail’s inventory glut
Over the past 18 months, retail supply chains have experienced unprecedented demand and supply shifts. Pandemic-related disruptions from the end of 2021 to the start of 2022 led to goods arriving late—or, in some cases, after the season. As retailers sought to overbuy inventory to mitigate potential shortages, softening demand and a sudden shift in consumer spending in the middle of last year left them with an inventory glut needing to be marked down or warehoused.
Diverse Cultures and Shared Experiences Shape Asian American Identities [REPORT]
The nation’s Asian population is fast growing and diverse. Numbering more than 23 million, the population has ancestral roots across the vast, ethnically and culturally rich Asian continent. For Asians living in the United States, this diversity is reflected in how they describe their own identity.
Green Acres Nursery & Supply selects BeautifulBeast to help their business bloom
The cross-cultural agency BeautifulBeast is assisting with the launch of the newest Green Acres Nursery & Supply store in Texas while growing its brand on the West Coast through a digital marketing campaign. The agency is collaborating on a digital communication strategy and its implementation for this major effort. “Green Acres is your local, independent garden center.
It’s Time to Debunk the Affiliate Marketing Misconceptions
What connotation does "affiliate marketing" carry for you? The popularity of this marketing format is on the rise again. In fact, recent data suggests that as many as 88 percent of consumers have been inspired to buy a product based upon an influencer recommendation. However, many marketers face trepidation when considering if adopting affiliate marketing is right for their brand.
Listen Up: Keep It Authentic by Extending Brand Suitability Measures to Music
With consumer sentiment shifting from mindless consumerism to mindful consumption, brand authenticity is everything. A recent study from Asendia found that 59 percent of consumers shop exclusively for retail brands that they view as "authentic," meaning that the brand is "faithful to itself, its customers, and to the wider world."
66% of Marketers lack confidence in their ability to achieve revenues goals
The CMO Council announced a new research report, “Outsmart Adversity: How CMOs Can Weather Economic Headwinds and Emerge Poised for Growth.” The report finds that 2 in 3 marketing leaders lack confidence in their ability to achieve goals in the face of economic adversity and uncertainty. Nearly 8 in 10 express concerns around lack of investment or budget cuts. Challenges with executing data-driven marketing strategies contribute to this lack of confidence.
Persistent Poverty at County and Census-Tract Level [REPORT]
The U.S. Census Bureau released a new report, “Persistent Poverty in Counties and Census Tracts.” While definitions vary, geographies are typically considered to be in persistent poverty if they maintained poverty rates of 20% or more for 30 years.
