Top News
4A’s Chair: Client Category Exclusivity Is A ‘Dated Concept’
Sharon Napier,executive chair and founder of Partners + Napier and current chair of the American Association of Advertising Agencies sat down with ANA Group Executive Vice President Bill Duggan for a conversation.
Can This Client-Agency Marriage Be Saved?
Relationship on the rocks? At some point as a client, you may find you are not getting the quality or type of work you need from your agency. Or maybe your needs are evolving and changing. So, if that's the case, it's time to go into a full-on agency review, right?
Why Focusing on ChatGPT Will Lead Marketers Astray
We're now living in a time when artificial intelligence (AI) has become a part of many of our daily lives – and it's only the beginning. ChatGPT, a generative AI chatbot developed by OpenAI late last year, is now widely available and has opened the floodgates to what's possible. Just weeks after launching, ChatGPT attracted a jaw-dropping 100 million users and became the fastest-growing consumer application in history, as reported by Reuters.
The media industry has trust issues. It’s time to solve them
As anyone who has ever looked for a health care provider or an institution that offers higher education knows, there’s a certain level of unspoken trust associated with organizations that have been accredited.
Republica Havas Group earns 2023 Business of the Year Award from South Florida Business Journal
Republica Havas Group, a communications company that includes agencies Republica Havas and Republica Havas Health, has been named a 2023 Business of the Year (BOTY) by South Florida Business Journal (SFBJ). Now in its 26th year, the annual award commemorates South Florida-headquartered companies that build the region’s economy through solid business practices, dedication to the community, and financial growth.
When negotiating starting salaries, most U.S. women and men don’t ask for higher pay
The gender pay gap in the United States is sometimes linked to differences in the way women and men approach negotiating their pay. Most U.S. workers who are not self-employed say they did not ask for higher pay than what was initially offered the last time they were hired for a job, according to a new Pew Research Center survey. But men are slightly more likely than women (32% vs. 28%) to say they did ask for higher pay than what was offered.
New Season on PBS KIDS – Engaging new characters and innovative bilingual texting initiative deepen reach and impact on families
Cyberchase, the multiple Emmy-winning math and environmental literacy series for kids ages 6-8, returns for a new season beginning Friday, April 21 during “PBS KIDS Family Night” at 7 p.m. ET and streaming free on PBS KIDS in honor of Earth Day (April 22). Season 14 will feature four fresh environment-themed adventures and free interactive STEM resources for families, all available in English and Spanish.
Diageo Launches New Responsible Drinking Campaign during April’s Alcohol Awareness Month
As the entertainment season kicks off with proms, weddings, summer parties and Barbeques, there seems to be a new culture about promoting responsible drinking and being a more creative and inclusive host by providing non-alcoholic options for those that choose not to drink.
Lopez Negrete Communications Honored with Two Coveted District 10 Mosaic Awards
Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District. The agency garnered an award in the Diversity and Inclusion Integrated Campaign category for their work on Walmart “Together Somos Más,” Unilever "Nos Inspiras Tú," and Mattress Firm "Hablemos de tu Descanso” and also won the Mosaic Talent in Advertising Content Creation.
J Balvin to Perform at Vevo’s 2023 Newfront Presentation: “The Home of Music Television”
Vevo revealed details on its upcoming 2023 IAB Newfronts presentation, set for May 4 at 4:30pm ET at Sony Hall in New York City.
