Top News
Creators, Consumers, and Trust: Driving the Future of Media in 2026
2025 didn’t just change media—it rewrote the rules of engagement. Fueled by shifting audience habits, AI innovation, and relentless competition, media consumption accelerated at a pace that challenged every assumption. Creators continued to redefine how audiences discover and engage with content. Meanwhile, piracy grew more sophisticated, and AI reshaped how content is protected. At CTAM, we spent the year tracking these shifts, helping members respond strategically, and identifying what will matter most as we begin 2026. Here are the lessons that stood out. By Vicki Lins - Leader of Innovation + Impact :: President & CEO, CTAM
PR isn’t broken. It’s just not the only answer anymore. [REPORT]
Let’s be honest—press releases, media lists, and impressions used to be enough. By Karla Jo Helms - Chief Evangelist & Anti-PR Strategist
2026 Is The Year for Strategic PR Agency Search: A Guide for CMOs and Communications Leaders
The right PR partner can be the difference between cutting through the noise and getting lost in it. According to communications industry analysts, 2026 presents an unprecedented opportunity for organizations conducting agency searches, driven by market restructuring and technological transformation. By Robert Udowitz - Agency Search Firm - Agency M&A - Independent Consultant
Things that reshaped corporate communications in 2025 (and that will continue in 2026):
Things that reshaped corporate communications in 2025 (and that will continue in 2026). By Joshua Altman
Esperanza Teasdale joins The Proper Group
The Proper Group named Esperanza Teasdale as an Executive & Fractional Chief Marketing Officer.
Designing Ads Catered to Hispanic Audiences Effectively
Reaching diverse audiences requires more than just translation. It demands a deep understanding of cultural nuances, values, and preferences. When it comes to Hispanic audiences, effective advertising hinges on tailoring messages that resonate authentically. I have found that brands and organizations can significantly enhance their impact by designing ads that speak directly to the Hispanic community’s unique experiences and aspirations.
We Didn’t Lose 2025. We Proved Marketing Is Still Broken.
There’s no shortage of end-of-year marketing perspectives right now. Predictions. Trend lists. AI optimism delivered with certainty. Everyone racing to be early about 2026. Most of it isn’t wrong. Almost all of it is beside the point. By Vinny Rinaldi - Vice President, Consumer Connections
The best wishes to all of you in the Holidays and the New Year!
The best wishes to all of you in the Holidays and the New Year!
The War on Christmas?
I never thought I'd miss Americans arguing over how to be nice to each other during the holidays. By Ozzie Godinez - CEO at PACO Collective
What is the cost of cutting brand investment?
It's likely much higher than you think. By Kevin GoodwinKevin Goodwin - SVP of Strategy & Growth @ New Engen
