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Spanish Translation or Spanish Transcreation?
The important difference between Spanish translation vs transcreation
Driving Change: Tackling ANA’s $20Bn in Media Waste
he ANA recently published the first look of their Programmatic Media Supply Chain Transparency study. While global open-web programmatic media spend is expected to reach $88 Bn this year, the study identifies the opportunity to realise at least $20Bn in efficiency improvement (media waste) – equating to 23% of spend.
The Increasing Importance of the In-house Agency
As brands face a shaky economy and an accelerating rate of disruption from new technology, the need for in-house solutions grows more immediate
Audiences transcend marketing channels; measurement can do the same
There is no shortchanging the complexity of today’s media industry, or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexity, however, doesn’t grant marketers any leeway when it comes to delivering on business objectives. In reality, we know that increased complexity simply amplifies accountability.
If Managing Your Vendor’s Risk Isn’t a Top Priority, It Should Be
Gordon Moore, the co-founder of Intel, died this year. He was 94. In 1965, he predicted that the number of transistors that could be placed on a silicon chip would double at regular intervals for the foreseeable future, thus increasing the data-processing power of computers exponentially. He predicted computers would be more expensive to build but cheaper to buy for consumers since so many would be sold. And the result of all that computing power today seems to indicate that Moore's Law can now be applied to privacy regulation, given the number of states passing laws to protect consumer privacy, children's online privacy, and now all manner of health-related data.
Constellation Brands names Initiative as U.S. Media AOR
Constellation Brands, Inc. announced the appointment of Initiative, an IPG Mediabrands company, as its new agency of record (AOR) for media in the United States after engaging in an agency review process this summer.
The New ROI: Defy Uncertainty by Boosting Return on Innovation
Firing up new engines of growth is never easy. The best time to do it might be when times are tough.
AM16 Agency launches
NEON16 has acquired Latina-owned and led ARRO MEDIA, a leading music marketing and social media agency founded by Cristina Arcay. The merger unites ARRO MEDIA's capabilities with NEON16's innovative approach to cultural storytelling and experiential activations.
Garcia named President & GM of Univision Miami
Univision Miami announced the appointment of Eric Garcia to the position of President and General Manager, reporting directly to Jesus Lara, President of Local Media at TelevisaUnivision. Garcia brings extensive broadcast and media industry experience to this leadership role, where he will be responsible for the overall direction, strategy, and growth of Univision23, TelevisaUnivision’s local radio stations, and a growing portfolio of local digital offerings in the vibrant Miami market.
