Top News
The Biggest Mobile Gaming Trends of 2023
But the actual excitement is over where we're headed. If the reports are to be believed, the mobile gaming industry is set to touch $272 billion by 2030. With its majority market share and an experimental approach driven by lower development costs compared with other platforms, mobile leads the gaming industry where others will ultimately follow. According to Data.ai and IDC, mobile gaming is rapidly outgrowing the gaming industry as a whole and has been said to take up 61%of the entire market share last year.
PepsiCo launches Greenhouse Accelerator Program: Juntos Crecemos Edition to Identify and Uplift Emerging Hispanic-Owned Food and Beverage Start-Ups
PepsiCo, Inc. announced the launch of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation.
Lizette Carbajal named VP of Community Relations & Communications for Telemundo 52 & NBC4
Lizette Carbajal has been promoted to Vice President of Community Relations and Communications for Telemundo 52 Los Angeles/KVEA and NBC4 Southern California/KNBC. Effective immediately, Carbajal will lead community engagement and communications strategies for both stations.
The Marketing Community’s Support of Diverse Suppliers [REPORT]
This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. We wanted to hear from these diverse suppliers to learn: how interest from the marketing/advertising community in supporting diverse suppliers changed in the past year; how investment from the marketing/advertising community changed in the past year; top challenges for diverse suppliers.
How do you pitch when you’re the incumbent agency?
It sounds like the toughest gig in town. Your client has called a review of your agency – despite your best efforts – and you’ve been asked if you want to take part. You’re angry, scared and pumped in equal measure. You’re damned if you do and damned if you don’t.
Modern marketing: Six capabilities for multidisciplinary teams
In today’s world, marketing organizations are expected to do more with less. Budgets are carefully scrutinized, teams are leaner, and CEOs are looking to CMOs to drive the next wave of growth. While there is tension between growth and efficiency, they should not be thought of as mutually exclusive. To boost the impact of every dollar spent, organizations must create more personalized and meaningful connections with customers across every interaction. Leaders who successfully do so can drive a 10 to 30 percent increase in marketing spend efficiency and contribute two to three percent incremental enterprise revenue.
Global Ad & Marketing Spend Continued to Rebound 7.9% in 2022, But Expected to Grow at Tamer 5.3% in 2023
Global advertising and marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow at a tamer 5.3% in 2023, as challenging macroeconomic and re-emerging secular industry trends hamper the fast-growing digital & alternative media channels that fueled the strong recovery from the pandemic, according to new research released today by leading media economist PQ Media.
How Americans View Their Jobs [REPORT]
In the wake of the Great Resignation and amid reports of “quiet quitting,” only about half of U.S. workers say they are extremely or very satisfied with their job overall, according to a new Pew Research Center survey. Even smaller shares express high levels of satisfaction with their opportunities for training and skills development, how much they are paid and their opportunities for promotion.
Fors Marsh Acquires Brunet-García
Fors Marsh announced that it has acquired Brunet-García (B|G), a full-service social impact marketing firm based in Florida that focuses on improving health, safety, and cross-cultural education and outreach
A New Workforce Reality for Media Buying
The threat of recession and a downturn in ad spend hasn't done much to ease the burden on employers sourcing talent in the media buying world.
