Top News

Marketing Course for 2025 [REPORT]

Horizon Media Holdings, parent company of the full-service marketing portfolio including Horizon Media, unveiled its inaugural annual marketing industry forecast - "25 Trends on the Horizon in '25." The 2025 report maps out the trends that leaders from across Horizon's portfolio predict will reshape how brands connect with consumers in a rapidly evolving media landscape.

Demystifying AI in Media Planning and Buying

The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’.

Telemundo presents all Chivas Home Matches for LIGA MX’S CLAUSURA 2025 TOURNAMENT

Telemundo, the exclusive U.S. home of Chivas de Guadalajara, is set to deliver comprehensive coverage of all Chivas home matches during the Liga MX Clausura 2025 tournament. Matches will air across Telemundo, Universo, and Peacock, accompanied by the network’s signature 1-hour pregame and 30-minute postgame show, Fútbol Estelar Chivas Extra.

5 Marketing Takeaways from Bad Bunny’s Latest Record, DeBÍ TiRAR MáS FOToS

Bad Bunny has once again proven why he’s not just a music icon but a marketing mastermind. With his latest album DeBÍ TiRAR MáS FOToS, he’s taken his cultural authenticity, creativity, and strategy to new heights, offering powerful lessons for marketers. From unpredictable surprise drops to building hype with strategic collaborations, every move Benito makes is a carefully crafted marketing play. Here’s how you can take inspiration from his approach to transform your brand’s strategy.  By Jossi de la Torre, BODEN Agency

The Latin Grammy Cultural Foundation announces the 2025 Warner music Latin Scholarship

The Latin GRAMMY Cultural Foundation announced that Warner Music Latina will sponsor its Prodigy Scholarship toward a bachelor’s degree at Berklee College of Music. The scholarship will cover tuition and room and board for the 2025 fall semester, as well as wrap around services provided by the Foundation. Warner Music Latina—a powerhouse in Latin music with a legacy of discovering and developing groundbreaking artists across genres— brings its industry-leading expertise and deep commitment to nurturing emerging talent to this partnership. It is the first time in the scholarship’s decade long history that it will be sponsored by a record label.

Tony Soprano, narcxploitation & representation.

By Gonzalo López Martí - Creative Director

• Italians carved a name for themselves in Hollywood with mobster movies.
• Which they used as showcase of their talent and springboard to move on to other genres with room to play against type.
• Scorsese, Coppola, Pacino, de Niro, etc.
• Irish stars used the same playbook in the 50s: James Cagney, Spencer Tracy.
• Can you imagine James Gandolfini rejecting the Tony Soprano part because “it stereotypes Italians”?
• LOL

SeeHer’s Best Practices for Representing Women in Health and Wellness Marketing [REPORT]

According to SeeHer's recent report, "Driving Impact: A Best Practice Guide for Representing Women in Health and Wellness Marketing," women hold a sizeable amount of economic power in the U.S., with 85 percent of purchase decisions being made by women. Yet only 16 percent of women say the media portrays them accurately "all the time."

SBS’s Raúl Alarcón is Radio Ink’s Executive of the Year

When Raúl Alarcón announced his return as President of Spanish Broadcasting System in February 2024, it signaled a new focus for the company he co-founded with his father in 1983. Now back at the helm, Alarcón – who has held a spot on Radio Ink’s 40 Most Powerful People in Radio list for a record-breaking 27 years – is optimistic about the future of SBS and Hispanic radio as a whole.

Canela Media Appoints Philippe Guelton as Global President

Canela Media announced the appointment of Philippe Guelton to the role of Global President to lead the company’s growth globally in the U.S. and Latin America. He will report to the Canela Media’s Co-Founder and CEO Isabel Rafferty Zavala.

The Top 5 Marketing Trends Shaping 2025: Content Proliferation, Retail Media Networks, AI Advancements, and the Rise of Women’s Sports

It seemed only fitting to get in on the trend writing and share my thoughts on some of the biggest trends I see the industry facing as we turn the chapter from 2024 to 2025.  By Vinny Rinaldi - Vice President, Media & Marketing Technology