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Media Comparisons Study 2023

The 2023 Media Comparisons Study, conducted by GfK and commissioned by TVB, continues to be a key industry resource for multimedia usage and effectiveness. This study explores the many different ways individuals consume traditional, digital and streaming media, comparing reach, time spent, daily news sources, most trustworthy news sources and level of community involvement.

Podcast Reach Among 13-34s in the U.S.

It seems as if the thirst for research on younger generations of listeners is unquenchable, and the new Share of Ear® data from Edison Research provides yet another statistic that should be top of mind: one-third of those age 13-34 in the U.S. are reached daily by podcasts

U.S. Recession Unlikely and Expects Slight Growth in 2023

A recession is unlikely and the economy is expected to see slight growth in 2023 as consumers continue to cope with inflation and high interest rates, National Retail Federation Chief Economist Jack Kleinhenzy.

The Hispanic Marketing Council 2023 Annual Summit Returns in Person to New York City April 26-27, 2023

The HMC Annual Summit, the only Hispanic-centric conference developed by industry leaders with multicultural expertise, is back in person in New York City on April 26 to 27. This day-and-a-half conference packs a powerful agenda aimed at arming brands with data-driven insights, research & strategies to help them connect authentically with the Hispanic market.

More Adults Earning College Degrees

Lumina Foundation released an updated A Stronger Nation, the foundation's online tool for tracking the share of working-age adults with degrees or other credentials of value. The national post-high school education rate among adults 25 to 64 years old reached 53.7 percent in 2021, an increase of nearly 2 percentage points since 2019 when the percentage was 51.9.

Training NextGen BIPOC Youth for STEAM Careers Can Close the Wealth Gap [PODCAST]

On this episode of The New Mainstream podcast, Dr. Hassan Brown, founder of Career Catalyst, talks about his journey into ed tech and the importance of training the next generation of BIPOC youth for STEAM careers.

HPRA Miami 2023-25 Board of Directors Announced

The Hispanic Public Relations Association (HPRA) Miami Chapter announced its board of directors for the 2023-2025 term with a renewed commitment to serving as the premier organization for public relations professionals in South Florida.

Seen on screen 2023: The impact of diverse talent in media [REPORT]

As the media industry works towards becoming more inclusive, Nielsen’s 2022 Being Seen on Screen report provides a benchmark for measuring representation on TV

Estrella Media adds ket execs to Music Division

Estrella Media has announced that music industry executive Gerardo Vergara and music producer Alejandro Garza have joined the company's Estrella Media Music Entertainment (EMME) division.

How to onboard your new agency for greater success

The meetings have wrapped up, the SOW has been negotiated and the client and their brand-new agency are eager to start work. The review process has concluded and now they are in a rush as the client’s timeline is already strained. New work needs to be on air as soon as possible. What happens next can determine the eventual success or failure of the relationship.

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