Top News
Entravision debuts new Morning Show – La Bronca Mañana
Entravision announced the debut of their newest morning show La Bronca Mañana featuring Sylvia “La Bronca” Del Valle and Eduardo “El Flaco” Moreno. La Bronca Mañana can be heard on the La Tricolor Network along with Viva 103.1 FM in Los Angeles.
Advertisers believe they are still getting great value from their agencies post pandemic
According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up five percentage points since the last such study in 2018, to 17% among those agreeing “most strongly” with the statement “I feel that I am getting value for money from my agencies”. Compared to the WFA’s first such study in 2011, value perceptions – “agree somewhat” and “agree strongly” – are up 19 points.
Marketers spending significantly more on retail media networks [REPORT]
When it comes to retail media networks, many marketers seem to be taking a “can’t live with them, can’t live without them” attitude, according to a new ANA study.
Spicy Herdez Traditions YouTube Ads Use Flavor, Heavy Bass, Heritage, and Iconic Neon Imagery to Appeal to Latinx Consumers
In a recent study, State of Consumer Engagement 2022, Horowitz Research illuminates consumer perceptions of media representation and the impact on brand consideration.
Estrella TV to launch ‘BUENAS NOTICIAS’
EstrellaTV, the Spanish-language broadcast network of Estrella Media, will premiere a new weekly news magazine series “Buenas Noticias” on Sunday, February 5 at 6:30 p.m./5:30 p.m. CT.
The Truth About Modern Familias
“Family” is the cornerstone to unlocking Hispanic culture in marketing. Yet there are very few quantitative studies out there that dissect exactly what family means and how culture is passed down within today’s modern familias.
Hispanics’ Consumer confidence is slightly stronger in 2023
Hispanics in the United States feel more optimistic about their financial situations as they go into 2023. The fourth quarter Hispanic Consumer Sentiment Index (HCSI) is at 85.3, which is 11 points higher compared to the third quarter score of 74.3.
How Coca-Cola Uses Marketing Experimentation as a Superpower [VIDEO]
Kelly Edwards sits down with Coca-Cola's Romain Mallard to discuss how marketing experimentation is transforming the brand.
Reckitt CMO says virtual studio models are key to ad sustainability
Fabrice Beaulieu is a veteran at Reckitt, having served in a variety of marketing roles since 1999 before being appointed chief marketing, sustainability and corporate affairs officer in April last year. Since then, he has implemented a number of new processes to accelerate the performance of the hygiene and health giant’s brands globally, including the launch of a Marketing Centre of Excellence and a new brand purpose agenda.
2023: A defining year for CTV
When considering the future of media-focused technology, it’s always important to look past the hype and assess where audiences are migrating and what kinds of inventory are available. Based on that criteria, there’s one technology that piques my interest: CTV (Connected TV), which witnessed a surge in growth throughout the pandemic when people were locked indoors with more exposure to IP-based devices.
