Top News
Pairing Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness [REPORT]
Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative. Creative, the Performance Powerhouse found that while media placement helps marketers find consumers where they are, creative quality was responsible for 56% of purchase intent, illustrating the strong performance of both tactics as they work together. The study suggests that marketers can greatly benefit from making small improvements to their creative in order to optimize ad performance, while also driving brand quality and trust.
Tajín Unveils New Brand Campaign “Tajín, as Unique as You”
As America continues to grow in diversity, multicultural lifestyles and flavors brought by other cultures continue driving all aspects of American life. Celebrating the varied flavor palette of a new America, Tajín announced the launch of its latest brand campaign, "Tajín, as unique as you".
Agile Marketing: The Perfect Marketer Is Over
In today's fast-paced digital landscape, we challenge marketers to deliver near-perfect results by maximizing our campaign's return on investment (ROI). The constant pressure to produce exceptional outcomes has limited marketers' ability to experiment, learn, and grow; thus ultimately constraining our potential. By Cord Silverstein
Third Generation Latinx Brands and CPG: A New Era of Hispanic Marketing
The Latino community in the United States is changing rapidly, and this shift is reflected in the evolution of Latinx brands. The first generation of Latinx brands emerged in the 1980s, coinciding with the first large Hispanic immigration boom in the country. Many of these brands sold products from Latin America and marketed to Hispanic immigrants in their native language. Goya, established in New York City in the 1930s by a Spanish immigrant, is an example of a first-generation Latinx brand.
Determining sponsorship ROI
The sports sponsorship market was valued at USD57 billion in 2020 and is expected to reach USD89 billion by 2027, growing at a compound annual growth rate of 6.72% between 2021 and 2027. Despite these huge numbers, most marketers concede that they have little understanding of whether sponsorships actually work. Only 19% of sponsorship professionals are confident that they can actually measure the business value return on the sponsorship they undertake and only a third of businesses have a standardized process of measuring sponsorship initiatives.
2023 U.S. Population Estimates by Age and Sex
The U.S. Census Bureau released a downloadable file containing estimates of the nation’s resident population by sex and single year of age as of July 1, 2022.
Media Industry Concentration: Detailed List of Largest Sellers of Advertising
In this post I’m including the detailed top 20 media owner list (referring to the largest sellers of advertising based outside of China) with estimated ad revenue from 2016 to 2022 for each of them on a pro forma basis to account for acquisitions and dispositions that each of the current top 20 made over those years, and reflecting gross ad revenue to include ad networks (but not including software-based revenue). By Brian Weiser
Nielsen Receives MRC Accreditation for its National TV Audience Measurement Service
Nielsen announced that it has met the Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only TV audience measurement provider to be accredited by the MRC.
Sally Ramirez named SVP of News for NBC, & Telemundo in Chicago
Sally Ramirez has been named Senior Vice President of News for NBC Chicago / WMAQ and Telemundo Chicago / WSNS, a newly created role leading news operations for the NBC and Telemundo owned stations that serve the region’s English- and Spanish-speaking audiences.
Raúl Alarcón to be inducted into AAF – Advertising Hall of Fame
Raúl Alarcón is a veteran of the entertainment industry and the chief architect behind the creation of one of the nation’s largest Hispanic-owned and operated multi-media companies. Today, that entity, Spanish Broadcasting System (“SBS”), caters to millions of listeners and viewers and thousands of advertisers seeking an entrée into this burgeoning market sector.
