Top News
Telemundo celebrates 100-Day Countdown to FIFA’s Women’s event World Cup 2023
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, unveils comprehensive coverage plans and kicks off “La Copa Es Nuestra / The Cup is Ours” marketing campaign in celebration of the 100-day countdown to the start of the tournament this summer on July 20. All 64 matches will be televised live and exclusively in Spanish on Telemundo and Universo – airing 33 and 31 matches respectively – and stream live on Peacock.
3 things to know about the 2023 consumer
The pandemic brought about some significant changes in consumer behavior that many experts thought would become permanent fixtures on the retail landscape.
A CMO’s Guide to Zero-Party Data
By now, almost every CMO should have a mandate to acquire more first party data (if not, please call me ASAP). The impending doom of a cookieless future, coupled with iOS changes already in effect, and endless changes to privacy regulations, have marketers scurrying to solve how their brands will reach consumers effectively and in a personalized and relevant way.
Estrella Media announces formation of EMAS Commercial Sales Team
Estrella Media has announced the formation of its EMAS (Estrella Media Advertising Solutions) integrated commercial sales team. The EMAS team will represent a suite of leading media networks in the U.S. marketplace for broadcast (TV and radio) and digital advertising opportunities. Companies represented are Estrella Media, beIN SPORTS, and Hemisphere Media.
Agencies: Top 25 Privately-Held Agencies Decelerated from Double-Digit Growth in 2022 to 4% In 1Q23
The agency industry saw faster-than-normal growth in the immediate aftermath of the pandemic. I’ve already written about how the largest holding companies grew rapidly through 2022, but for the past couple of years I have observed with fascination how many of the biggest independent, privately-held agencies grew even faster. By Brian Wieser
Marketing Automation Is a Cost-Effective Paradigm Shift
Marketing automation has all too often been looked at as a "nice to have" for companies. Yet, those exact same companies often find reasons to complain about organizational inefficiency and its pressures on their balance sheets. In stating the obvious that protecting margins is truly paramount for brand marketers, while improving performance and service levels, then automation would seem to be a "must have" that is central to resource allocations.
Be Kind, Rewind
Way back when life was simple, we merely needed to remember to return the VHS rentals on time and, of course, to “be kind and rewind.” The video store new-release wall was our news source for the latest content, and you could buy some artificial butter-flavored microwave popcorn at the checkout counter. Movie release windows were also rather straightforward, so we could expect to find a movie at the video store six months after its theatrical release.
AMIGOS FOR KIDS and Republica Havas present new campaign
On National Child Abuse Prevention Month in the United States, Amigos For Kids together with Republica Havas present “Misused Objects,” their new ad campaign. Since 1991, Amigos for Kids' mission has been to prevent child abuse and neglect by valuing children, strengthening families, and educating communities.
Estrella Media announces Executive promotions
Estrella Media has promoted Said Garcia Solis to Content Director for Que Buena Los Angeles radio, and Ana Laura Suarez to Director of Programming, EstrellaTV. Garcia adds the new title to his current role as Producer and on-air talent for the top-rated Don Cheto Al Aire morning show. Suarez was most recently Senior Director of Marketing. Both report to Enrique Guillen, Chief Content Officer.
What is design thinking?
Design and conquer: in years past, the word “design” might have conjured images of expensive handbags or glossy coffee table books. Now, your mind might go straight to business. Design and design thinking are buzzing in the business community more than ever. Until now, design has focused largely on how something looks; these days, it’s a dynamic idea used to describe how organizations can adjust their problem-solving approaches to respond to rapidly changing environments—and create maximum impact and shareholder value. Design is a journey and a destination. Design thinking is a core way of starting the journey and arriving at the right destination at the right time.
