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LIONS State of Creativity Study 2023 [REPORT]
LIONS' global, annual study reveals the industry's priorities, opportunities and challenges. The third edition of the State of Creativity Study draws on insights, data and case studies from over 2,400 creatives and marketers from across the industry, to help you rise above the challenges facing brands in 2023.
10 personality types agencies may encounter in a new business pitch
One of the important factors in any pitch decision is how aligned the agency is to the advertiser’s culture. And while there can be some misunderstandings, it is important to make sure you know who you are pitching to, the culture of the business and the people employed there before you go to pitch.
Ramping Up College Recruitment Efforts – How L’Oréal and other brands bolster their efforts to recruit new talent from universities and colleges
As director of university relations and partnerships at the cosmetics giant and ANA member L'Oréal, Brittany Ramsey is responsible for identifying and attracting the marketing talent the company needs to thrive in the future. But in the past few years, the skills and education of the students L'Oréal wants to recruit has changed significantly.
Reaching Across the Aisles: The Biggest Challenges Between Procurement and Marketing, and How to Address Them
The concept of procurement and marketing teams working together in pitching or renegotiation of agency services carries, in my experience, a veneer of PC speak that often obscures the truth. Some common examples I generally hear repeated at the start of a project: ‘Oh, we’re not like other organizations, our marketing and procurement teams work hand in glove’.
The Future of Consumer Ownership
When it comes to technology and data, and how it's used, companies have historically controlled the levers. However, with all the recent and upcoming industry changes, there are cultural shifts afoot. Many industry leaders believe consumers will be in more powerful positions than in the past, having more control over their data and their purchases.
Key Brand Lift drivers for emerging media channels [REPORT]
Nielsen, a global leader in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance.
ESTRELLA MEDIA’S virtual Upfront set for Tuesday May 9 – ‘Bold & Bright, Stronger Together’
Estrella Media announced its 2023/2024 virtual Upfront presentation will be available for streaming on Tuesday, May 9. The media company's content, digital, and sales leaders will present the company’s plans to serve their marketers’ and advertisers’ needs.
The Cowboy Channel Deportes Launches first Spanish Language Feed for PRCA Top 10 Rodeos
The Cowboy Channel announced the creation of a separate feed for Spanish-language viewers providing full coverage of all performances of the PRCA’s Top 10 rodeos.
LA INDUSTRIA QUE AYUDAMOS A PARIR
During this International Women’s Month, a “big idea” from one of our colleagues at the agency was quickly embraced and, with a lot of work, brought to life by a team: Let’s celebrate trailblazing Latinas who have had, and still have, an impact in our industry. And, what better time to do it than this month in which women are widely recognized? By Daisy Expósito-Ulla
Gloria Constanza
We close our Women’s History Month series featuring our very own Gloria Constanza, an indispensable guru of Multicultural media in America. Gloria has the unique experience of being one of the key promoters and architects of the U.S. Hispanic Market’s media landscape and its growth explosion. She played an exciting, protagonist role at a time when some of the largest brands entered the Hispanic Market in a big way, and, for some of them, for the first time. As such, she was fundamental in establishing the media commitment of Sears, U.S. Postal Service, Kraft, Bank of America, Mazola Corn Oil and AT&T, among others. As Partner and Chief Contact Strategist at d expósito & Partners, Gloria has continued to introduce new brands to the Hispanic, Multicultural and Broad market media environments, helping to strategically guide clients like AARP, Amica, McDonald’s, various New York City agencies, Point32Health, U.S Army and Tajín, to name a few.
