Top News
How marketers can grow confidence in measuring ROI across the entire range of marketing objectives
Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Most marketers reported they were extremely or very confident in measuring specific ROI of social media (64%), online video and mobile (59%) and search (58%).
Global Digital Out-of-Home Ad Spend Grew at Accelerated 24.9% in 2022, Driven by 36.9% Growth in the US; Poised for Faster Growth in 2023
Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at an accelerated 24.9% in 2022, driven by a 36.9% surge in the United States, as both global and US DOOH ad spend are poised for strong growth again in 2023, according to new research from leading media economist PQ Media.
Nation’s Urban and Rural Populations Shift Following 2020 Census
Despite the increase in the urban population, urban areas, defined as densely developed residential, commercial, and other nonresidential areas, now account for 80.0% of the U.S. population, down from 80.7% in 2010.
2023 Customer Loyalty Engagement Index
Shifts in the order of product/service category loyalty drivers in nearly all (91%) of the 110 categories with 987 brands tracked have fundamentally changed the face of brand loyalty, radically widening gap between customer desire and brand delivery, according to the 26th annual Customer Loyalty Engagement Index (CLEI), conducted by Brand Keys (brandkeys.com), the New York-based brand loyalty and customer engagement research consultancy.
DEI and Executive Buy-In: Why Hiring and Multicultural Marketing Are At Risk [PODCAST]
Diversity, equity, and inclusion have been at the forefront of public consciousness since 2020. While these tenants were commonly known in academia, awareness among the general public is relatively new. Many companies and brands, in particular, are now grappling with balancing consumer expectations for DEI and navigating their learning curve.
Managing consumer and media inflation in 2023
As global price rises impact consumer spend and advertising costs, data and insight can optimise campaign planning and make budgets go further.
Perception vs. Reality: Eight Things Brands Have Completely Wrong About AM/FM Radio
The perception of media audiences is skewed by prevalent myths in the ad community. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence that doesn’t fit the narrative.”
Listening At Home
The Consumer Electronics Show kicked off in Las Vegas, where attendees from all over the world will gather to see the latest electronics of all varieties. Even as many of us are just beginning to use the new electronics we received as holiday gifts, the industry is looking forward to what kinds of new devices consumers will need or want to buy next.
NBCUNIVERSAL LOCAL announces GMs for NBC & Telemundo Owned Stations in Dallas & Hartford, CT
A NBCUniversal Local, the division of NBCUniversal that includes 43 NBC/Telemundo owned stations, five regional sports networks and three multicast networks, announced that Tony Canales has been promoted to President/GM of NBC 5 / KXAS and Telemundo 39 / KXTX in the Dallas-Fort Worth DMA and Hank Guerrero has been promoted to President/General Manager for NBC Connecticut / WVIT and Telemundo Connecticut / WRDM.
U.S. sports fans push pause on their daily routines to watch the 2022 World Cup
Among many things, the arrival of this year’s World Cup validated the immense draw of live sports on traditional TV. While the appeal of live sports is widely known, this year’s U.S. viewership illustrates that the allure is strong enough to entice many Americans to put their lives on hold to watch the action.
