Top News
The Age of Inclusive Intelligence [REPORT]
Before the global pandemic brought the world to a standstill, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged.
TelevisaUnivision selects Nielsen ONE for cross-platform measurement
Nielsen announced that TelevisaUnivision has signed a multi-year agreement to use Nielsen ONE, the company’s cross-platform measurement solution to be released in December.
“EMBRACE THE COLLECTIVE” Hispanic Digital Purchase Behaviors
Adsmovil releases the results of a new study: “Embrace the Collective”: The Hispanic Digital Purchase Journey. The study offers new insights into the online behavior of this diverse and dynamic community and unveils a wealth of previously uncovered consumer insights around the Hispanic market across acculturation levels and age cohorts, including Millennials, Generation X, and Baby Boomers.
US holiday shopping 2022: ’Tis the season to be (cautiously) optimistic
Despite continued economic uncertainty, US shoppers are looking forward to spending for the holidays. Retailers that offer good value will come out on top.
Holiday 2022 – Will Stores Capture This Moment?
Today’s holiday experience feels very different than it did two years ago —and even last year. Consumers are now able to go into stores and do so feeling safer.
State of the Hispanic Consumer 2022 [REPORT]
Hispanics in the US epitomize the nation’s status as a “melting pot.” The number of Hispanic Americans grows each year, and their keystone role in our culture does as well. Within this group, a rich variety of trends emerge and observers must be careful not to paint Hispanics with too broad a brush. In order to effectively understand and reach this key cohort, researchers must look closely at the many strands of this tapestry.
2022 U.S. Hispanics [REPORT]
Global communications consulting firm LLYC and national polling firm Expedition Strategies joined forces to research and provide insights into the over 62 million U.S. Hispanics, who represent one in five Americans. As this community continues to grow, U.S. businesses must learn more about their unique culture, behaviors, and purchasing preferences to successfully serve this population.
How does Gen Z see its place in the working world? With trepidation
Americans 18 to 24 years old report high rates of mental-health challenges, impediments to effective work, and worries about the future.
National Brands Kickstart Local Demand [REPORT]
When local businesses stumble, a national brand’s revenue tumbles. A third of national marketers say 40% or more of their company’s revenue comes from local business partners, yet less than 30% of small businesses have fully recovered from the pandemic. Do the math, and you’ll see a lot of lost revenue.
Why In-house Brand & Creative Teams are Restructuring [REPORT]
The Q3 2022 Creative Operations Report reveals that, once again, 75% of creative teams have experienced or will soon experience structural changes.
