Top News
Consumer attitudes toward in-car entertainment and media preferences
A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimizing the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more revenue.
Have you been influenced yet? What the first IPA Influencer ROI study reveals
A new report from the IPA shines light, for the first time, on the effectiveness of Influencer marketing. Irina Cotovici, Director of Analytics, shares her thoughts on the analysis which will become a ‘go-to’ benchmark for the foreseeable future.
How People Around the World View AI [REPORT]
As the use of artificial intelligence (AI) increases rapidly, most people across 25 countries surveyed say they have heard or read at least a little about the technology.
Los Angeles Tribune launches LAT Español
The Los Angeles Tribune officially announces the launch of the Los Angeles Tribune Español, a new Spanish-language division dedicated to amplifying Latino voices. This initiative represents a historic expansion for the media brand, reinforcing its commitment to inclusion, equity, and global reach. Willie A Lora has been appointed Vice President of the Spanish Division.
Engaging U.S. soccer fans ahead of FIFA World Cup 2026
Soccer fandom in the U.S. is gaining momentum in anticipation of the 2026 FIFA World Cup™. And with this growing audience, brand sponsors and advertisers need to understand who these fans are and how they’re engaging to capitalize on this rising popularity.
Q3 2025 U.S. Marketing Jobs Report: Hiring Softens Amid Policy Uncertainty, Senior Roles Remain Resilient [REPORTS]
Taligence, a executive search firm specializing in senior marketing hires, has once again partnered with Aspen Technology Labs, a global leader in labor market intelligence, to release the Q3 2025 U.S. Marketing Jobs Report. Drawing on a detailed analysis of over 78,000 in-house marketing job listings, the report provides an up-to-date view of how the U.S. marketing talent landscape is responding to ongoing economic and policy volatility.
The Axis Agency Marks 20 Years of Culture-Inspired Marketing That Moves People and Brands
Twenty years a,er redefining what it means to market through culture — and five years after dives9ng from Interpublic Group — The Axis Agency is celebrating a major milestone: two decades of translating cultural fluency into measurable impact for some of the world’s most recognized brands.
PRSA-LA Honors Stephen Chavez as Public Relations Professional of the Year
The Public Relations Society of America, Los Angeles Chapter (PRSA-LA) has named Stephen Chavez, CEO of ChavezPR, as its Public Relations Professional of the Year, one of the organization’s most prestigious honors. Established in 1964, the award is presented annually at PRSA-LA’s PRism Awards to recognize distinguished service and outstanding career achievements.
Cultural Authenticity as a Competitive Edge
Latin America is one of the most diverse and dynamic regions in the world. Each country carries its own blend of traditions, languages, music, and identities, yet consumers across the region share one common expectation: they want to see themselves reflected in the brands they choose. Authenticity isn’t just appreciated, it’s demanded.
Unlocking the growing power of Latino fans: Building a stronger sports economy
Across stadiums, screens, and social platforms, Latinos represent the future of sports fandom in America. Young, passionate, digitally fluent, and willing to spend, this fan group embodies the habits and expectations of tomorrow’s audience. With ties to professional leagues, community clubs, and recreational sports, Latino fans are a powerful force that drive ticket sales, streaming, and media consumption at scale. And as members of one of the fastest growing and most diverse demographic segments in the United States, these fans have an influence that is only accelerating.
