Top News
Culture Gap [REPORT]
Brands are finding themselves paralyzed in a landscape driven apart by culture wars, but new research released today by FleishmanHillard shows businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity to consumers.
Entravision Announces Exclusive Network Representation of “El Show de Erazno y La Chokolata”
Entravision announced the Company’s radio network will have exclusive network representation of “El Show de Erazno y La Chokolata”, effective January 12, 2023. Through this representation, the show, which originated on Entravision, airs on 97 radio stations across the United States, representing 64% of the U.S. Hispanic population. Entravision airs the Erzano y Chokolata show in Los Angeles, El Centro, Palm Springs, Monterey, Stockton, Modesto, Sacramento, Reno, Las Vegas, Phoenix, Albuquerque, Denver, Aspen, El Paso, and McAllen.
Marketing to Bicultural Latinx Consumers [PODCAST]
In this episode of The New Mainstream podcast, Silvia Li Sam, founder of Slam Media Lab (Slam), talks about her experience as a Peruvian Chinese American and how marketers must leverage research to understand the complexities of the Latinx consumer market.
HISPANIC SMALL BUSINESS CHALLENGES AND OPPORTUNITIES
The survey of 2,700 Hispanic small business owners across the United States on the Hello Alice platform revealed the largest challenges facing the Hispanic demographic: raising capital through funding or credit building opportunities, obtaining raw materials or inventory, acquiring customers, growing their staff, and effectively marketing to new and returning customers.
RICA FAMOSA LATINA back at Estrella Media
The drama is back! Rica Famosa Latina – the fan-favorite, gossip-driving reality series – returns to EstrellaTV for a sixth season.
The Role of Alternative Social Media in the News and Information Environment [REPORT]
Free speech ideals, heated political themes prevail on these sites, which draw praise from their users and skepticism from other Americans
Hispanic Workers Are Underrepresented in the Media [REPORT]
Hispanic workers are underrepresented in the media industry compared to their representation in the rest of the U.S. workforce. Little change occurred from 2010 through 2019, according to GAO's analysis of the Census Bureau's American Community Survey data.
Social currency: How much is a World Cup influencer worth?
The 2022 FIFA World Cup—a month-long football marathon featuring 64 matches—will attract an estimated 5 billion viewers worldwide1. And the reach of the World Cup extends far beyond the field, with team and player updates, predictions and other content taking over screens and, increasingly, social feeds in the months surrounding the event.
Elizondo named CCO at Conill
Conill announced that Veronica Elizondo has been promoted to the role of Chief Creative Officer, joining the agency's executive team effective immediately. She most recently served as Executive Creative Director of Conill's Toyota business and was deeply involved in new business initiatives.
Broadcasters Foundation of America Delivers Emergency Aid to Radio & TV Colleagues in Puerto Rico, Florida, and the Carolinas
The Broadcasters Foundation of America is providing emergency aid to qualifying colleagues in the radio and TV industry who have been personally hit hard by Hurricanes Fiona and Ian. So far, requests have come in from individuals who work at Spanish Broadcasting System, America CV Station Group, Telemundo, and Univision, with the first of those checks going out to qualifying individuals this week!
