Top News
The shape of consumer spending
Splurge or save? In recent months, consumers worldwide likely feel caught between two minds. As global anxiety around the pandemic wanes, many are eager to spend on sorely missed experiences like travel, restaurants, and entertainment. But built-up pandemic demand is hitting hurdles in the form of spiking inflation and persistent headlines warning of a potential global recession.
Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
There’s no delicate way of putting this: a lot of contemporary advertising is crap. Particularly digital advertising. I mean, let’s be honest here, do you use an adblocker? I ask people in advertising this a lot; more often than not, they admit they do. They spend all day making ads but they’ve gone and downloaded a browser extension so they don’t have to see any ads themselves. Even if you don’t personally use one, the fact that an estimated 40% of internet users utilize an adblocker is a real indictment of the industry.
Ad Spending Per User On Mobile Social Media To Grow By 19% In 2022 [REPORT]
Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years. According to the numbers presented by SafebettingSites.com, companies will spend 19% more money per internet user on mobile social media in 2022. On average, companies will pay $36.37 per internet user to advertise on mobile social media in 2022.
Ramos named EVP of Multicultural Partnerships at Katz Media Group
Katz Media Group announced that Rick Ramos has been promoted to Executive Vice President of Katz Multicultural Partnerships, effective immediately. Ramos will continue to report to Tucker Flood, President of Eastman Radio at Katz Radio Group.
2022 Global Talent Trends – The Reinvention of Company Culture [REPORT]
Because of the pandemic, employees are rethinking their priorities and their relationships with employers. They’re seeking flexible work arrangements and more work-life balance. They want to work for employers who value their physical and emotional well-being. And they’re ready to walk away from those who don’t.
2022’s Most & Least Ethnically Diverse Cities [REPORT]
To identify the most ethnically diverse places in America, WalletHub compared more than 500 of the largest U.S. cities across three key metrics: ethnoracial diversity, linguistic diversity and birthplace diversity.
Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability [REPORT]
Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency.
The State of Soccer [REPORT]
NBCUniversal Telemundo Enterprises released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, including quantitative surveys and an innovative neuroscience study among bilingual Hispanics.
NUESTRA.TV launches
Adsmovil USA announced the launch of Nuestra.TV, a free video-streaming service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. Verizon.
Why smarter brands benefit from branching out
Diversification can make sense for behemoth and boutique brands alike – provided they don’t lose sight of their core values.
