Top News
Nueva Network Announces ‘Que Onnda’ Digital Audio Platform
During Nueva Network’s 2025 Audioverse Upfront event at New York City’s Hudson Yards, the Hispanic-focused broadcast company introduced Que Onnda, a new digital audio platform specifically tailored to the Latino audio experience.
Telemundo & Universe to broadcast “PREMIOS PLATINO”
Telemundo and Universo announced an exclusive agreement under which they will be the official broadcasters for the 12th edition of the prestigious Premios PLATINO, the international awards for Spanish and Portuguese-language cinema and series, which will take place on Sunday, April 27, 2025, from Madrid. The nominations for this upcoming edition will be announced on Friday, March 14, 2025.
Religious upbringing and childhood education [REPORT]
The vast majority of Americans were raised in a religion. Fully 86% say that as children, they identified with Protestantism, Catholicism, Judaism, Islam or another religion. Just 13% of U.S. adults say that as children, they did not identify with any religion.
Isabel Bucaram Launches PerfectLink Media
Isabel Bucaram announced the launch of PerfectLink Media, a dynamic advertising agency dedicated to offering innovative and high-impact business strategies. With a focus on building strong relationships and leveraging cutting-edge technology, PerfectLink Media is poised to set new standards in the industry.
From Rosario to the World: ‘The Messi Experience’ Brings an Iconic Journey to Life in Chicago
The global phenomenon The Messi Experience – A Dream Come True is making its way to Chicago this summer. Selected as the first U.S. stop of the 2025 tour, it reinforces the city's importance as a hub for its diverse and dedicated soccer fanbase. The exhibition will offer an immersive and interactive experience that celebrates the journey of soccer legend Leo Messi. Following successful stops in Miami, Los Angeles, Buenos Aires, Santo Domingo, San Juan de and Puerto Rico, this one-of-a-kind event invites fans to step into the world of a player who changed the game forever.
TelevisaUnivision and DIRECTV announce a New Multi-Year Agreement
TelevisaUnivision and DIRECTV announced a new, multi-year agreement for expanded distribution of TelevisaUnivision’s leading properties in the United States, providing greater choice, value, and flexibility for consumers to access the content that matters most to them.
How women can steer toward growing industries and companies
Workplaces are full of talented, educated, and hardworking women. Many are caught off guard when, several years into their careers, they see that they are falling behind their peers, and they can’t put a finger on exactly how or why
Mundial Media announces Key Leadership Hires
Mundial Media announced the strategic appointment of four key executives to its leadership team.
AI Plots Path for Measurement in the Coming Creative Explosion
Creative is king. This may sound odd coming from a media person, but data supports this assertion. A 2017 Nielsen study of 500 advertising campaigns across all major media platforms found that the effectiveness of media tactics like targeting, reach and recency have improved over time. However, 56 percent of advertising's contribution to sales is still attributable to creative. A similar (updated) study from Data2Decisions in 2023 revealed that creative is the second biggest multiplier of advertising profitability, second only to brand size, and many times greater than targeting.
To grow your brand, play to win, not for stalemate
I have never understood why marketers who get paid to create growth are so eager to accept recommendations based on a descriptive model that assumes a static marketplace. You cannot learn about growth from static markets, you must examine how things change over time. By Nigel Hollis
