Top News
Engage to Earn Is Everything in Marketing
The contemporary expression of the "Marketing is everything. And everything is marketing" mantra can be found in a high-growth but often underappreciated sector of marketing: Engage to Earn.
How Does Length of Time in US Affect Hispanic Consumers
There are significant differences in how Hispanic consumers behave in the marketplace depending on how long they have lived in the United States. This is because the length of time a Hispanic individual has spent in the United States often influences that individual’s acculturation level, although the two are not synonymous. Acculturation generally refers to the process of someone reverting from their own personal culture, to accept practices of the dominant culture in some shape of form (Berry, 2006). Acculturation is not the abandonment of one’s individual culture fully, but instead, it refers to adopting aspects of a different culture into the individual’s personal identity. The levels of acculturation for Hispanic consumers is often broken down into four categories, and each category of consumer has a slightly unique behavior. By Camille Ashe - Florida State University
Monthly Podcast Listenership Among U.S. Latinos Up 72% From 2020 [REPORT]
Latinos are spending most of their days with podcasts for entertainment: 78% of U.S. monthly Latino podcast listeners age 18+ “strongly agree” or “somewhat agree” that they listen to podcasts when they want to be entertained – an 8-point increase since 2020.
Relevance vs. Trend Hopping: How Jaguar Balances the Loyalty of Its Aging Base and the Demands of New Global Affluent Buyers
What I’ve learned in working with clients on brand transitions throughout decades—whether we call it evolution, transformation, rebranding, or something else—is that visionary brands never need to compromise their essence. They refine and adapt it to stay relevant in an ever-changing consumer landscape. It’s not about chasing trends; it’s about understanding how to evolve meaningfully without losing what made the brand great. By Gabriela Alcantara-Diaz - Founder, President / SEMILLA Multicultural, Inc.
My Voice Matters: Inclusive Marketing Excellence [REPORT]
This study examines how inclusion influences business decision-making, career progression, and a sense of belonging within the marketing and advertising industry. By measuring these dimensions across diverse demographics, roles, and organizational types, it provides a comprehensive perspective that ensures every voice is represented.
What U.S. Latinos Say About ‘Machismo’ [REPORT]
For Hispanics living in the United States, conversations about gender can include discussions of “machismo,” a concept that generally captures ideas, behaviors and expectations related to men and masculinity that is sometimes attributed to Spanish-speaking cultures.
Influyente Announces Launch of the Hispanic Media Alliance
The Hispanic Media Alliance™ (HMA) is a comprehensive network designed to empower Hispanic media providers and connect them with national brands seeking to reach the rapidly growing U.S. Hispanic audience. The HMA is an initiative of Influyente™, a spin-off multicultural agency, who saw the opportunity to bring thousands of media providers under one umbrella. Members of the Hispanic Media Alliance represent a range of channels including print publications, radio, podcast, social influencers, OTT/CTV, and digital media with audience reach that runs from national to hyperlocal.
Teens, Social Media and Technology 2024 [REPORT]
Amid national concerns about technology’s impact on youth, many teens are as digitally connected as ever. Most teens use social media and have a smartphone, and nearly half say they’re online almost constantly, according to a new Pew Research Center survey of U.S. teens ages 13 to 17 conducted Sept. 18-Oct. 10, 2024.
2025 Predictions: The Year Digital Advertising Reinvents Itself
As 2024 fades into memory, the digital advertising industry is bracing for a transformative year. Fueled by rapid technological advancements, sustainability imperatives, and evolving consumer expectations, 2025 is set to redefine the way brands connect with audiences. Industry leaders predict a future shaped by purposeful storytelling, AI-driven innovation, and a steadfast commitment to efficiency and collaboration. Here's what lies ahead for advertisers navigating this pivotal moment.
