Top News
A Sure Bet In Case of a Recession: The U.S. Latino Market
Experts cannot all agree on the future of our economy. While GDP is contracting, we also know that unemployment remains low, corporate cash balances are healthy and revenue and profit margins are expanding. But, as the possibility of a new recession looms, there is a lesson we learned from the 2008-09 Great Recession, and that is that Hispanics helped drive us out of the last big economic downturn, and we can expect a repeat of that today. By Roberto Orci
Placing the Future [REPORT]
A deep dive into the effectiveness of virtual in-content advertising validated through new bespoke research methods
Canela Media brings Top Children’s Hits from Moonbug to Canela Kids
Canela Media announced it has bolstered the content lineup for Canela Kids through partnerships with Moonbug Entertainment and Blue Ant Media.
Garibaldi named President of Boden
BODEN announced that former Ketchum partner Sara Garibaldi as president. Garibaldi will work closely with Founder and CEO Natalie Boden to address the growing demand and accelerated growth from companies looking to lead through impactful campaigns that authentically engage with the Hispanic community.
Football, Father Christmas and inflation: getting festive advertising right in 2022
The festive season is going to be uniquely challenging for advertisers this year with the added ingredient of the men’s football World Cup and some tough economic headwinds. Christmas is always a febrile and competitive time, with many businesses relying on the Golden Quarter to deliver their biggest sales numbers. Over £8 billion1 is expected to be spent on ads this winter alone as brands clamor for attention. With football fever added to the mix, how can businesses make sure campaigns cut through and deliver commercial ROI?
Misfit #eresotehaces makes U.S. debut on Canela.TV
Canela Media announced Misfit #Eresotehaces, 2bLatam's second feature film, is now available to Canela.TV users. After its successful premiere in Latin America, this teen comedy, directed by the actor and director of enchufe.tv, Orlando Herrera, will be exclusively premiering in the U.S. via Canela.TV.
Telemundo Texas Stations launch Morning Newscast
Telemundo Station Group announced that “Noticias Telemundo Texas” - a new, two-hour weekday newscast will air across five Texas DMAs beginning September 26.
Newsmax and El American Sign Exclusive US Hispanic Ad Sales Partnership
Newsmax announced that it has signed an exclusive US Hispanic ad sales partnership with El American.
Increased on-screen LGBTQ+ inclusion in ad-supported content could boost consumer loyalty
Modern culture in many countries is more versed in diversity, equity and inclusion than it once was, but the need for continued progress is ever present, especially for LGBTQ+ people around the world. The global media industry can help on this front, and many people within the LGBTQ+ community are hoping it will lean in to evoke change and progress.
Nearly Half of Americans feel they can’t afford their former lifestyle [REPORT]
Nearly half of Americans (45%) feel like they can’t afford their previous lifestyle and 76% of American consumers say their family has changed how they buy food with prices on the rise. In addition, two-thirds (66%) are more mindful of how they are spending their money. These findings are part of a new consumer sentiment survey on inflation commissioned by NCSolutions (NCS), the leading company for improving advertising effectiveness.
